| Title | J&B RARES STORIES |
| Brand | J&B |
| Product/Service | J&B |
| Category |
A04. VR Experience |
|
Entrant
|
MNSTR Paris, FRANCE
|
|
Idea Creation
|
MNSTR Paris, FRANCE
|
Credits
| Sebastian Iglésias |
- |
Art Director |
| Matthieu Van Eeckhout |
- |
Illustrator |
| Vincent Lagadrilliere |
Superpose |
Music composer & sound designer |
| Louis Bonichon |
MNSTR |
Creative Director |
| Antoine Cayrol |
Okio Studio |
Producer |
| Frederic Souterelle |
- |
Voice Over |
| Perrine Lize |
MNSTR |
Executive Account Director |
The Campaign
We all know J&B. An iconic brand with global reach ... But what do we really know about Justerini & Brooks?
The latest brand campaign gives some answers - as we unveil more of their little known story. A rich and unexpected epic that communicates the values of the brand. A story that is still written on each and every bottle of J&B – and which we reveal today.
Creative Execution
Using all the stylistic codes of the brand, each episode reveals another chapter of the unique history of the founders, through the ages and across continents.
A story that covers adventure, travel and love.
The campaign was designed in the style of a film launch; allowing us to play with the intrigue of the story across a number of touchpoints.
A 'Premiere' of the series allowed press and influencers to experience it first.
The distribution of Google cardboard helped carry the story through to events.
> 10 655 000 views for the episode 1 and his trailers on French Market (Youtube & Facebook)
> 90 % the view until the end of the episode (2 minutes)
>+ 59.8 % Brand Memorization on 18-50 Years old.
> +20.7% Brand preference on 18-35 Years old
The series continuing and the next 3 chapters due to be revealed in Autumn 2016.
A storytelling that couples with digital experience to stand out in the overcrowded world of online content.
The targeted audience were the 18-50 years olds.
We imagined RARE STORIES, a web series in 360° of 4 episodes.
The comic book style, so popular in France (in all generation), allowed us to stylise the narration.
Each episode reveals a new chapter of the story