Title	CITY GUIDE
Brand	LOUIS VUITTON
Product/Service	LOUIS VUITTON
Category	B02. Mobile Apps
Entrant	BETC Paris, FRANCE
Idea Creation	BETC DIGITAL Paris, FRANCE
Idea Creation 2	BETC Paris, FRANCE
Production	ABM STUDIO Paris, FRANCE
Production 2	BETC DIGITAL Paris, FRANCE

Name	Company	Position
Olivier Vigneaux	BETC	Agency Management
Nicolas Ledoux	ABM Studio	Creative Director
Jean-Luc Lemaire	ABM Studio	Creative Director
Julien Guerrier	Louis Vuitton	Brand Management

The Campaign

The application provides access to the entire addresses selection of Louis Vuitton. The design is resolutely modern and sophisticated, inspired by the paper version of the guide and based on a clear interface. All functionalities are inspired by mobile best practices and available offline: • Around me, recommended geolocalized adresses • Favourites, personalized address book • 24 hours, the very best of the city • The guest, a celebrity or local figure offers his or her personal vision of the city • The scenic routes, five geolocalized walking tours • The postcard, to share travel souvenirs

Creative Execution

The Louis Vuitton City Guide app, resolutely modern and elegant, answers a strong demand for travel content while on the go. It’s part of the brand’s products and services, designed to make the traveller’s experience better. 100% available off-line, the app offers useful functionalities and quality content. Users can browse tips about the city before, upon or after arrival at their destination, with a selection of addresses filtered by location, proximity, a celebrity’s eye or the traveller’s own point of view.

Launched in november 2015 140 000 Downloads of the app (average of 7 000 downloads per week) More than 70 000 in-app city-downloads.

How to digitize paper guide books so that they meet the mobile uses of travellers?