During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo.
With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen.
Creative Execution
The Rink Bingo App was used during the entire Ice Hockey Championship season 2015/2016. It was announced at all games in Davos, via facebook and flyers on site.
Rink bingo was a huge success for the club. In addition to the fantastic feedback from the fans, it was a real win-win-win situation for the club, for the fans and for all concession partners.
The increase of sales was measured as following in comparison to the previous season: Fan shop: +128%. Beverages: +34%. Food: +46%.
In total, 146.428 Bingo winners redeemed their vouchers.
The target group consists of fans in the stadium as well as fans watching the game at home via a second screen. The call to action was to buy merchandise or visit the bar and catering departments in the stadium. Basically, the App distributed discount vouchers – just in a fun way.