Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 Activation by Location
YETER CEKTIGIN
TURKCELL / YETER CEKTIGIN
TURKCELL Istanbul TURKEY TURKCELL
Istanbul
TURKEY
MR. BEAR DRIVER
THE AUTOMOBILE CLUB OF ROMANIA / APP GAME
PUBLICIS ROMANIA Bucharest ROMANIA PUBLICIS ROMANIA
Bucharest
ROMANIA PUBLICIS ROMANIA
Bucharest
ROMANIA
Short List
HOT OR COLD
DOLLY DIMPLES / DOLLY DIMPLE'S PIZZA
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
PIGEON AIR PATROL
PLUME LABS / PLUME LABS
DIGITASLBi London UNITED KINGDOM DIGITASLBi
London
UNITED KINGDOM
Short List
LAYOVER WITH A LOCAL
KLM / LONG OVERHAUL FLIGHT SERVICE (NEW)
ACHTUNG!McGARRYBOWEN Amsterdam THE NETHERLANDS ACHTUNG!McGARRYBOWEN
Amsterdam
THE NETHERLANDS ACHTUNG!McGARRYBOWEN
Amsterdam
THE NETHERLANDS
GIVE A BEEP
HÖVDING / HÖVDING
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
Short List
PARIS AÉROPORT - PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS AÉROPORT DUTYFREE
W&CIE Boulogne Billancourt FRANCE W&CIE
Boulogne Billancourt
FRANCE
RESTART HEART
APOTEK 1 GRUPPEN / PHARMACY RETAIL
McCANN OSLO NORWAY McCANN OSLO
NORWAY ATLAS OSLO
NORWAY
SAFE LUGGAGE
GRUPO ZETA PUBLICATIONS / VIAJAR MAGAZINE
CHEIL SPAIN Madrid SPAIN CHEIL SPAIN
Madrid
SPAIN
THE END OF SOCIETY SIMULATOR
UBISOFT / UBISOFT
BETC Paris FRANCE BETC
Paris
FRANCE MAKE ME PULSE
Paris
FRANCE
Silver
A02 Activation by Proximity
HCD RINK BINGO
HOCKEY CLUB DAVOS / HOCKEY CLUB DAVOS
FCB ZÜRICH SWITZERLAND FCB ZÜRICH
SWITZERLAND
Bronze
SAVE ME – THE SKI PASS THAT SAVES LIVES
ÖTZTAL TOURISMUS / ÖTZTAL TOURISMUS
SERVICEPLAN Munich GERMANY SERVICEPLAN
Munich
SERVICEPLAN AUSTRIA
Vienna
GERMANY
AUSTRIA
A03 Augmented Mobile Experience
THE FASHION MAG HIJACK
STYLIGHT / STYLIGHT
SERVICEPLAN Munich GERMANY SERVICEPLAN
Munich
GERMANY
UP UP HIPPO
PEPSICO POLAND / EDUCATIONAL PROGRAM
DELOITTE DIGITAL Lodz POLAND DELOITTE DIGITAL
Lodz
POLAND DELOITTE DIGITAL
Lodz
POLAND
THE ASMR EAR BEER
SPENDRUPS / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Short List
GOOGLE ESCAPE
GOOGLE FRANCE / GOOGLE
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL
Paris
FRANCE
VIRTUAL FITTING
CARREFOUR TEX / VIRTUAL FITTING APP
ARENA Puteaux FRANCE ARENA
Puteaux
FRANCE
HONDA AFRICA TWIN AR
HONDA MOTOR EUROPE / HONDA AFRICA TWIN MOTORBIKES
INDG Amsterdam THE NETHERLANDS INDG
Amsterdam
THE NETHERLANDS
A04 VR Experience
HAPPY GOGGLES
McDONALD'S SWEDEN / HAPPY MEAL BOX
DDB STOCKHOLM SWEDEN DDB STOCKHOLM
SWEDEN
BULLYING - IN VIRTUAL REALITY
UR (THE SWEDISH EDUCATIONAL BROADCAST COMPANY) / "DET HANDLAR OM DIG". TELEVISION SERIES ON THE SUBJECT OF BULLYING.
McCANN STOCKHOLM Stockholm SWEDEN McCANN STOCKHOLM
Stockholm
SWEDEN
Bronze
THE POWER OF SWIMMING (CAN VR HELP KIDS CONQUER FEAR OF SWIMMING?)
SWEDISH SWIMMING FEDERATION / E.ON / SPONSORSHIP
M&C SAATCHI STOCKHOLM SWEDEN M&C SAATCHI STOCKHOLM
SWEDEN
J&B RARES STORIES
J&B / J&B
MNSTR Paris FRANCE MNSTR
Paris
FRANCE
AUDI A4 EXPERIENCE
AUDI NETHERLANDS / AUDI A4
DIGITASLBi Amsterdam THE NETHERLANDS DIGITASLBi
Amsterdam
THE NETHERLANDS DIGITASLBi
Amsterdam
VIEMR
Groningen
THE NETHERLANDS
BEAT THE STREET
SAMSUNG ELECTRONICS BENELUX / GEAR VR
CHEIL BENELUX Amsterdam THE NETHERLANDS CHEIL BENELUX
Amsterdam
THE NETHERLANDS WEMAKEVR
Amsterdam
FAT FRED
Amsterdam
THE NETHERLANDS
FEEL WIMBLEDON WITH ANDY MURRAY
JAGUAR / F-PACE
MINDSHARE London UNITED KINGDOM MINDSHARE
London
UNITED KINGDOM HAMMERHEAD
Gateshead
UNITED KINGDOM
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG GEAR VR
CHEIL GERMANY Schwalbach GERMANY CHEIL GERMANY
Schwalbach
CHEIL WORLDWIDE
Seoul
CHEIL WORLDWIDE
Dubai
GERMANY
SOUTH KOREA
UNITED ARAB EMIRATES
Silver
BMW MOTORRAD EYE RIDE
BMW MOTORRAD DEUTSCHLAND / TBD
SERVICEPLAN Munich GERMANY SERVICEPLAN
Munich
PLAN.NET
Munich
GERMANY K-ARTS CREATIONS GMBH
München
GERMANY
EACH DROP OF HENNESSY X.O IS AN ODYSSEY
HENNESSY / HENNESSY X.O
DDB PARIS FRANCE DDB PARIS
FRANCE STINK
Paris
FRANCE
A05 Networked / Connected Screens
SPARK BRILLIANCE MDS TK
NIKE / NIKE FOOTBALL
MINDSHARE Istanbul TURKEY MINDSHARE
Istanbul
TURKEY WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
OMG! I'M IN S.M.A.K.
CANVAS / TV STATION
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
A06 Connected Devices
OMG! I'M IN S.M.A.K.
CANVAS / TV STATION
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
MUSIC MAKES IT HOME
SONOS / HOME AUDIO SPEAKERS
PRIME Stockholm SWEDEN PRIME
Stockholm
WEBER SHANDWICK
Seattle
SWEDEN
USA
UNITED MINDS
Stockholm
IMAGINAUT ENTERTAINMENT
Los Angeles
SWEDEN
USA
HCD RINK BINGO
HOCKEY CLUB DAVOS / HOCKEY CLUB DAVOS
FCB ZÜRICH SWITZERLAND FCB ZÜRICH
SWITZERLAND
Silver
GIVE A BEEP
HÖVDING / HÖVDING
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
VODAFONE SMART JACKET
VODAFONE / VODAFONE
DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS DDB & TRIBAL WORLDWIDE AMSTERDAM
THE NETHERLANDS CZAR
Amsterdam
THE NETHERLANDS
DOT. THE FIRST BRAILLE SMARTWATCH.
DOT INCORPORATION / DOT. THE FIRST BRAILLE SMARTWATCH.
SERVICEPLAN Munich GERMANY SERVICEPLAN
Munich
DOT INCORPORATION
Seoul
GERMANY
SOUTH KOREA
COMMONDEER
Los Angeles
USA
Gold
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / TOURISM
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN INGO
Stockholm
SWEDEN
Grand Prix
BROADCAST WITHOUT BORDERS
REFUGEE PHONES / NON-PROFIT ORGANIZATION
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
UNDERGROUND PERISCOPES
SLOVAK CAVES ADMINISTRATION / SLOVAK CAVES
WIKTOR LEO BURNETT Bratislava SLOVAK REPUBLIC WIKTOR LEO BURNETT
Bratislava
SLOVAK REPUBLIC
FOUND BY MERCEDES-BENZ & MAISON KITSUNÉ
MERCEDES-BENZ / A COLLECTION OF SCARVES AND HATS FOR THE LAUNCH OF ITS NEW RANGE OF CONVERTIBLES
BBDO PARIS FRANCE BBDO PARIS
FRANCE
Short List
SAMSUNG BLIND CAP
SAMSUNG ESPAÑA / SAMSUNG GALAXY S7 AND SAMSUNG GEAR 2
CHEIL SPAIN Madrid SPAIN CHEIL SPAIN
Madrid
SPAIN ESPADAYSANTACRUZ STUDIO
Madrid
SPAIN
A07 Wearable Technology
SKARV - A WEARABLE YOU ACTUALLY WANT TO WEAR
SKARV-FASHION GBR / SKARV - A WEARABLE YOU ACTUALLY WANT TO WEAR
DENKWERK Cologne GERMANY DENKWERK
Cologne
GERMANY
SAMSUNG BLIND CAP
SAMSUNG ESPAÑA / SAMSUNG GALAXY S7 AND SAMSUNG GEAR 2
CHEIL SPAIN Madrid SPAIN CHEIL SPAIN
Madrid
SPAIN ESPADAYSANTACRUZ STUDIO
Madrid
SPAIN
SHARED HEARTBEAT
HUNGARIAN TELEKOM / TELECOMMUNICATION
ISOBAR BUDAPEST HUNGARY ISOBAR BUDAPEST
HUNGARY
A08 Data Insight
UBS PLANET ART
UBS / PLANET ART APP
RAZORFISH Berlin GERMANY RAZORFISH
Berlin
GERMANY
SATURN SHOP CLOCK
SATURN ELEKTRO-HANDELSGES. MBH / SATURN WEBSHOP
SERVICEPLAN Munich GERMANY SERVICEPLAN
Munich
GERMANY MARKENFILM CROSSING
Hamburg
GERMANY
CINEMA TO GO
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE BETC
Paris
FRANCE RITA FILMS
Paris
GUM
Paris
FRANCE
THE END OF SOCIETY SIMULATOR
UBISOFT / UBISOFT
BETC Paris FRANCE BETC
Paris
FRANCE MAKE ME PULSE
Paris
FRANCE
Bronze
A09 Innovative Technology
MINISTRY OF TALES
BERÄTTARMINISTERIET / READ TO UNLOCK-APP
KING Stockholm SWEDEN KING
Stockholm
SWEDEN NAF
Stockholm
SWEDEN
DOT. THE FIRST BRAILLE SMARTWATCH.
DOT INCORPORATION / DOT. THE FIRST BRAILLE SMARTWATCH.
SERVICEPLAN Munich GERMANY SERVICEPLAN
Munich
DOT INCORPORATION
Seoul
GERMANY
SOUTH KOREA
COMMONDEER
Los Angeles
USA
Silver