| Title | THE OUTDOOR PRISM |
| Brand | MERCEDES-BENZ DEUTSCHLAND |
| Product/Service | BLINDSPOT ASSIST – MERCEDES-BENZ E-CLASS SEDAN |
| Category |
C03. Ambient Use of Digital Technology |
|
Entrant
|
PUBLICIS PIXELPARK Hamburg, GERMANY
|
|
Idea Creation
|
PUBLICIS PIXELPARK Hamburg, GERMANY
|
|
Production
|
KOORDINAUTEN Pforzheim, GERMANY
|
|
Additional Company
|
MERCEDES-BENZ DEUTSCHLAND Berlin, GERMANY
|
Credits
| Timm Weber |
Publicis Pixelpark |
COO |
| Andreas Brunsch |
Publicis Pixelpark |
Executive Creative Director |
| Ciro-Andreas Buono |
Publicis Pixelpark |
Creative Director |
| Martin Bergmann |
Publicis Pixelpark |
Junior Art Director |
| Danijela Savkovic |
Publicis Pixelpark |
Copywriter |
| Florian Mirbach |
Publicis Pixelpark |
Senior Copywriter |
| Nicole Grupski |
Publicis Pixelpark |
Assistant to COO/Management |
| Anne Schumann |
Publicis Pixelpark |
(Digital) Media Designer |
| Sebastian Witt |
Koordinauten GmbH |
Management |
| Tom Zylla |
Freelancer |
Cameraman |
| Sören Schaller |
Freelancer |
Cameraman |
| Michael Homa |
Michael Homa Films |
Cameraman |
| Cordula Kiel |
Mercedes-Benz Deutschland |
Client |
Brief Explanation
We combine the concept of a smartphone-generated hologram with the large display of a digital CLP – creating a brand-new ad medium. What at first appears as an ordinary CLP unfolds its full effect the moment someone gets closer, vividly demonstrating the blind spot effect and showing its dangers.