Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Food
BOND
NESTLÉ / KITKAT
J. WALTER THOMPSON London UNITED KINGDOM J. WALTER THOMPSON
London
UNITED KINGDOM
BOTOX MOTHER
BABYBIO / BABYBIO
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE
STEROID FATHER
BABYBIO / BABYBIO
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE
APPLE SAUCE
UNILEVER / COLMAN'S
ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB
London
UNITED KINGDOM
BREAD SAUCE
UNILEVER / COLMAN'S
ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB
London
UNITED KINGDOM
CRANBERRY SAUCE
UNILEVER / COLMAN'S
ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB
London
UNITED KINGDOM
MUSTARD
UNILEVER / COLMAN'S
ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB
London
UNITED KINGDOM
"MOBY-DICK"
WRIGLEY / WRIGLEY'S SPEARMINT
BBDO GROUP GERMANY Düsseldorf GERMANY BBDO GROUP GERMANY
Düsseldorf
GERMANY
"SHERLOCK HOLMES"
WRIGLEY / WRIGLEY'S SPEARMINT
BBDO GROUP GERMANY Düsseldorf GERMANY BBDO GROUP GERMANY
Düsseldorf
GERMANY
Short List
"LITTLE RED RIDING HOOD"
WRIGLEY / WRIGLEY'S SPEARMINT
BBDO GROUP GERMANY Düsseldorf GERMANY BBDO GROUP GERMANY
Düsseldorf
GERMANY
A02 Drinks
"BREAKDANCE"
PEPSICO DEUTSCHLAND / PEPSI LIGHT
BBDO GROUP GERMANY Düsseldorf GERMANY BBDO GROUP GERMANY
Düsseldorf
GERMANY
Silver
"PARKOUR"
PEPSICO DEUTSCHLAND / PEPSI LIGHT
BBDO GROUP GERMANY Düsseldorf GERMANY BBDO GROUP GERMANY
Düsseldorf
GERMANY
Silver
"SKATEBOARD"
PEPSICO DEUTSCHLAND / PEPSI LIGHT
BBDO GROUP GERMANY Düsseldorf GERMANY BBDO GROUP GERMANY
Düsseldorf
GERMANY
Silver
THE FINAL HASHTAG
HEINEKEN / HEINEKEN BEER
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
WOMAN
LUIGI LAVAZZA. / INSTITUTIONAL
ARMANDO TESTA Turin ITALY ARMANDO TESTA
Turin
ITALY
MAN
LUIGI LAVAZZA. / INSTITUTIONAL
ARMANDO TESTA Turin ITALY ARMANDO TESTA
Turin
ITALY
OLD WOMAN
LUIGI LAVAZZA. / INSTITUTIONAL
ARMANDO TESTA Turin ITALY ARMANDO TESTA
Turin
ITALY
A03 Household Goods
LAYERS
INTERMARCHÉ - APTA / CLEANING PRODUCTS
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
PRISONERS 1
UNILEVER / PERSIL / OMO
MULLENLOWE GROUP London UNITED KINGDOM MULLENLOWE GROUP
London
UNITED KINGDOM
PRISONERS 2
UNILEVER / PERSIL / OMO
MULLENLOWE GROUP London UNITED KINGDOM MULLENLOWE GROUP
London
UNITED KINGDOM
Short List
PRISONERS 3
UNILEVER / PERSIL / OMO
MULLENLOWE GROUP London UNITED KINGDOM MULLENLOWE GROUP
London
UNITED KINGDOM
A04 Cosmetics, Toiletries, Healthcare & Pharmacy
OBJECTS - PENCIL 1/3
JOHNSON & JOHNSON / LISTERINE COOL MINT
J. WALTER THOMPSON London UNITED KINGDOM J. WALTER THOMPSON
London
UNITED KINGDOM
OBJECTS - MONEY 2/3
JOHNSON & JOHNSON / LISTERINE COOL MINT
J. WALTER THOMPSON London UNITED KINGDOM J. WALTER THOMPSON
London
UNITED KINGDOM
OBJECTS - KEYS 3/3
JOHNSON & JOHNSON / LISTERINE COOL MINT
J. WALTER THOMPSON London UNITED KINGDOM J. WALTER THOMPSON
London
UNITED KINGDOM
WOMAN
ARGITAL / SLIMMING CREAM
Y&R ROMA ITALY Y&R ROMA
ITALY
MAN
ARGITAL / SLIMMING CREAM
Y&R ROMA ITALY Y&R ROMA
ITALY
THE ROCKER
LABORATOIRES LEHNING / VOXPAX
HAVAS PARIS Puteaux FRANCE HAVAS PARIS
Puteaux
FRANCE
Short List
THE SUPPORTER
LABORATOIRES LEHNING / VOXPAX
HAVAS PARIS Puteaux FRANCE HAVAS PARIS
Puteaux
FRANCE
Short List
A05 Home Appliances, Furnishings, Electronics & Technology
LETTERBOX
BROTHER FRANCES / BROTHER P-TOUCH LABEL PRINTER
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE
URN
BROTHER FRANCES / BROTHER P-TOUCH LABEL PRINTER
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE
FILE
BROTHER FRANCES / BROTHER P-TOUCH LABEL PRINTER
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE
FURNITURE IN YOUR POCKET
XXXLUTZ KG / MÖBELFIX FURNITURE STORE
DEMNER, MERLICEK & BERGMANN Vienna AUSTRIA DEMNER, MERLICEK & BERGMANN
Vienna
AUSTRIA
A06 Miscellaneous
MILANOFIL – XXIX INTERNATIONAL STAMPS EXHIBITION
POSTE ITALIANE / PHILATELY
McCANN Rome ITALY McCANN
Rome
ITALY
A07 Clothing, Footwear & Accessories
DARWIN
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB
London
UNITED KINGDOM
Short List
EINSTEIN
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB
London
UNITED KINGDOM
Short List
OBAMA
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB
London
UNITED KINGDOM
Short List
SHAKESPEARE
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB
London
UNITED KINGDOM
Short List
A08 Cars & Automotive Products & Services
DEER
MERCEDES-BENZ SCHWEIZ / AUTOMOTIVE SECTOR
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND WIRZ BBDO SWITZERLAND
Zürich
SWITZERLAND
GRANNY
MERCEDES-BENZ SCHWEIZ / AUTOMOTIVE SECTOR
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND WIRZ BBDO SWITZERLAND
Zürich
SWITZERLAND
OFFICE
MERCEDEZ-BENZ ESPAÑA, / SMART, CAR.
CONTRAPUNTO BBDO Madrid SPAIN CONTRAPUNTO BBDO
Madrid
SPAIN
CHURCH
MERCEDEZ-BENZ ESPAÑA, / SMART, CAR.
CONTRAPUNTO BBDO Madrid SPAIN CONTRAPUNTO BBDO
Madrid
SPAIN
Short List
SCHOOL
MERCEDEZ-BENZ ESPAÑA, / SMART, CAR.
CONTRAPUNTO BBDO Madrid SPAIN CONTRAPUNTO BBDO
Madrid
SPAIN
DONUTS
VOLKSWAGEN / VOLKSWAGEN LANE ASSIST
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Short List
CATS
VOLKSWAGEN / VOLKSWAGEN LANE ASSIST
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
Short List
SHOES
VOLKSWAGEN / VOLKSWAGEN LANE ASSIST
DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY
Berlin
GERMANY
BALLOON
VOLKSWAGEN / FRONT-ASSIST BREAK SYSTEM
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
BIRDS
VOLKSWAGEN / FRONT-ASSIST BREAK SYSTEM
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
ZEBRA
VOLKSWAGEN / FRONT-ASSIST BREAK SYSTEM
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
TOTE
VOLKSWAGEN / KEYLESS ACCESS
DDB GROUP DÜSSELDORF GERMANY DDB GROUP DÜSSELDORF
GERMANY
CLUTCH
VOLKSWAGEN / KEYLESS ACCESS
DDB GROUP DÜSSELDORF GERMANY DDB GROUP DÜSSELDORF
GERMANY