|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A01 Food
|
"SHERLOCK HOLMES"
WRIGLEY
WRIGLEY'S SPEARMINT |
BBDO GROUP GERMANY Düsseldorf
|
GERMANY |
BBDO GROUP GERMANY
Düsseldorf
|
GERMANY |
Short List |
|
A02 Drinks
|
"BREAKDANCE"
PEPSICO DEUTSCHLAND
PEPSI LIGHT |
BBDO GROUP GERMANY Düsseldorf
|
GERMANY |
BBDO GROUP GERMANY
Düsseldorf
|
GERMANY |
Silver
|
"PARKOUR"
PEPSICO DEUTSCHLAND
PEPSI LIGHT |
BBDO GROUP GERMANY Düsseldorf
|
GERMANY |
BBDO GROUP GERMANY
Düsseldorf
|
GERMANY |
Silver
|
"SKATEBOARD"
PEPSICO DEUTSCHLAND
PEPSI LIGHT |
BBDO GROUP GERMANY Düsseldorf
|
GERMANY |
BBDO GROUP GERMANY
Düsseldorf
|
GERMANY |
Silver
|
|
A03 Household Goods
|
PRISONERS 2
UNILEVER
PERSIL / OMO |
MULLENLOWE GROUP London
|
UNITED KINGDOM |
MULLENLOWE GROUP
London
|
UNITED KINGDOM |
Short List |
|
A04 Cosmetics, Toiletries, Healthcare & Pharmacy
|
THE ROCKER
LABORATOIRES LEHNING
VOXPAX |
HAVAS PARIS Puteaux
|
FRANCE |
HAVAS PARIS
Puteaux
|
FRANCE |
Short List |
THE SUPPORTER
LABORATOIRES LEHNING
VOXPAX |
HAVAS PARIS Puteaux
|
FRANCE |
HAVAS PARIS
Puteaux
|
FRANCE |
Short List |
|
A07 Clothing, Footwear & Accessories
|
DARWIN
HARVEY NICHOLS
HARVEY NICHOLS |
ADAM&EVEDDB London
|
UNITED KINGDOM |
ADAM&EVEDDB
London
|
UNITED KINGDOM |
Short List |
EINSTEIN
HARVEY NICHOLS
HARVEY NICHOLS |
ADAM&EVEDDB London
|
UNITED KINGDOM |
ADAM&EVEDDB
London
|
UNITED KINGDOM |
Short List |
OBAMA
HARVEY NICHOLS
HARVEY NICHOLS |
ADAM&EVEDDB London
|
UNITED KINGDOM |
ADAM&EVEDDB
London
|
UNITED KINGDOM |
Short List |
SHAKESPEARE
HARVEY NICHOLS
HARVEY NICHOLS |
ADAM&EVEDDB London
|
UNITED KINGDOM |
ADAM&EVEDDB
London
|
UNITED KINGDOM |
Short List |
|
A08 Cars & Automotive Products & Services
|
CHURCH
MERCEDEZ-BENZ ESPAÑA,
SMART, CAR. |
CONTRAPUNTO BBDO Madrid
|
SPAIN |
CONTRAPUNTO BBDO
Madrid
|
SPAIN |
Short List |
DONUTS
VOLKSWAGEN
VOLKSWAGEN LANE ASSIST |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
Short List |
CATS
VOLKSWAGEN
VOLKSWAGEN LANE ASSIST |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
Short List |
|
A10 Travel, Transport & Leisure
|
BRAD IS SINGLE
NORWEGIAN AIR
NORWEGIAN AIR |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
Silver
|
|
A11 Media & Publications
|
CLOWN
WOZ DIE WOCHENZEITUNG
LEFTIST WEEKLY/MEDIA |
LEO BURNETT SCHWEIZ Zürich
|
SWITZERLAND |
LEO BURNETT SCHWEIZ
Zürich
|
SWITZERLAND |
Short List |
FOUL
WOZ DIE WOCHENZEITUNG
LEFTIST WEEKLY/MEDIA |
LEO BURNETT SCHWEIZ Zürich
|
SWITZERLAND |
LEO BURNETT SCHWEIZ
Zürich
|
SWITZERLAND |
Short List |
|
A17 Charities & Appeals
|
DEER
ROBIN WOOD
ROBIN WOOD |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Bronze
|
POLAR BEAR
ROBIN WOOD
ROBIN WOOD |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Bronze
|
CAPUCHIN MONKEY
ROBIN WOOD
ROBIN WOOD |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Bronze
|
|
B05 Home Appliances, Furnishings, Electronics & Technology
|
DIGITAL MEDIA PROJECT ASSOCIATE
OBI
OBI DYI STORE |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
JUNG VON MATT/IMPACT
Zurich
|
SWITZERLAND |
Bronze
|
IT PROJECT MANAGER
OBI
OBI DYI STORE |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
JUNG VON MATT/IMPACT
Zurich
|
SWITZERLAND |
Bronze
|
COMMODITY TRADING MANAGER
OBI
OBI DYI STORE |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
JUNG VON MATT/IMPACT
Zurich
|
SWITZERLAND |
Bronze
|
|
B08 Cars & Automotive Products & Services
|
TOTE
VOLKSWAGEN
KEYLESS ACCESS |
DDB GROUP DÜSSELDORF
|
GERMANY |
DDB GROUP DÜSSELDORF
|
GERMANY |
Short List |
BUCKETBAG
VOLKSWAGEN
KEYLESS ACCESS |
DDB GROUP DÜSSELDORF
|
GERMANY |
DDB GROUP DÜSSELDORF
|
GERMANY |
Short List |
|
B11 Media & Publications
|
EAR
WOZ DIE WOCHENZEITUNG
LEFTIST WEEKLY/MEDIA |
LEO BURNETT SCHWEIZ Zürich
|
SWITZERLAND |
LEO BURNETT SCHWEIZ
Zürich
|
SWITZERLAND |
Bronze
|
CLOWN
WOZ DIE WOCHENZEITUNG
LEFTIST WEEKLY/MEDIA |
LEO BURNETT SCHWEIZ Zürich
|
SWITZERLAND |
LEO BURNETT SCHWEIZ
Zürich
|
SWITZERLAND |
Bronze
|
SPARROW
WOZ DIE WOCHENZEITUNG
LEFTIST WEEKLY/MEDIA |
LEO BURNETT SCHWEIZ Zürich
|
SWITZERLAND |
LEO BURNETT SCHWEIZ
Zürich
|
SWITZERLAND |
Bronze
|
HEROIN
WOZ DIE WOCHENZEITUNG
LEFTIST WEEKLY/MEDIA |
LEO BURNETT SCHWEIZ Zürich
|
SWITZERLAND |
LEO BURNETT SCHWEIZ
Zürich
|
SWITZERLAND |
Bronze
|
SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Bronze
|
|
B15 Corporate Image & Sponsorship
|
POVERTY
FORBES
FORBES |
Y&R PRAGUE
|
CZECH REPUBLIC |
Y&R PRAGUE
|
CZECH REPUBLIC |
Silver
|
|
B16 Public Health & Safety, Public Awareness Messages
|
#NOFILTER DONG NAI
UNICEF GLOBAL
ORGANISATION TO PROTECT CHILD RIGHTS |
HAPPINESS / FCB Brussels
|
BELGIUM |
HAPPINESS / FCB
Brussels
|
BELGIUM |
Bronze
|
#NOFILTER BEN NGHE
UNICEF GLOBAL
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB Brussels
|
BELGIUM |
HAPPINESS / FCB
Brussels
|
BELGIUM |
Bronze
|
#NOFILTER NGA BAY
UNICEF GLOBAL
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB Brussels
|
BELGIUM |
HAPPINESS / FCB
Brussels
|
BELGIUM |
Bronze
|
#NOFILTER SAIGON
UNICEF GLOBAL
ORGANISATION TO PROTECT CHILDREN RIGHTS |
HAPPINESS / FCB Brussels
|
BELGIUM |
HAPPINESS / FCB
Brussels
|
BELGIUM |
Bronze
|
|
C01 Digital Billboards / Posters
|
FML
ETHOS TRAVEL
ETHOS TRAVEL |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
SAVE ME NOW
ETHOS TRAVEL
ETHOS TRAVEL |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
|
C02 Interactive & Dynamic Billboards / Posters
|
THERAFLU THERMOSCANNER
GLAXOSMITHKLINE CONSUMER HEALTHCARE
THERAFLU |
SAATCHI & SAATCHI POLAND Warsaw
|
POLAND |
SAATCHI & SAATCHI POLAND
Warsaw
SAATCHI & SAATCHI
Carouge
INTERACTIVE SOLUTIONS
Warsaw
|
POLAND
SWITZERLAND |
Bronze
|
#NETFLIXSWAP
NETFLIX
NETFLIX ORIGINAL SERIES |
DAREWIN ENTERTAINMENT AGENCY Paris
|
FRANCE |
DAREWIN ENTERTAINMENT AGENCY
Paris
|
FRANCE |
Silver
|
ANIMAL DETECTING BILLBOARDS
BMW GROUP AUSTRIA
BMW NIGHT VISION SYSTEM |
DEMNER, MERLICEK & BERGMANN Vienna
|
AUSTRIA |
DEMNER, MERLICEK & BERGMANN
Vienna
|
AUSTRIA |
Short List |
|
C03 Ambient Use of Digital Technology
|
SAVE ME – THE SKI PASS THAT SAVES LIVES
ÖTZTAL TOURISMUS
ÖTZTAL TOURISMUS |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
SERVICEPLAN AUSTRIA
Vienna
|
GERMANY
AUSTRIA |
Short List |
AUDIBLE STREET ART
URAL MUSIC NIGHT
URAL MUSIC NIGHT FESTIVAL |
VOSKHOD Ekaterinburg
|
RUSSIA |
VOSKHOD
Ekaterinburg
|
RUSSIA |
Short List |
|
C04 Ambient Experiential & Immersive Digital
|
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Gold
|
|
D01 Use of Adapted Billboards / Posters
|
PICNIC BLANKET
FRUITS AND WINE
FRUITS AND WINE |
ROSAPARK Paris
|
FRANCE |
ROSAPARK
Paris
|
FRANCE |
Bronze
|
KALLAX REAL TIMER
IKEA
IKEA JANKI/IKEA TARGÓWEK |
GREY WORLDWIDE WARSAW
|
POLAND |
GREY WORLDWIDE WARSAW
|
POLAND |
Bronze
|
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Gold
|
CALL BRUSSELS
VISIT BRUSSELS
VISIT BRUSSELS |
AIR PARTNER OF MCCANN Brussels
|
BELGIUM |
AIR PARTNER OF MCCANN
Brussels
|
BELGIUM |
Bronze
|
|
D02 Use of Ambient Outdoor
|
SMART "MOST OPEN TEST DRIVE"
DAIMLER AG, SMART
SMART FORTWO CABRIO 453 |
BBDO GROUP GERMANY Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY |
Bronze
|
THE TEAR-OFF –POSTERS FOR "MEIN KAMPF – AGAINST RACISM"
GESICHT ZEIGEN!
“MEIN KAMPF – AGAINST RACISM” |
OGILVY & MATHER BERLIN
|
GERMANY |
OGILVY & MATHER BERLIN
|
GERMANY |
Short List |
RENOVATED AMBIENTS
OBI & CO DEUTSCHLAND KG
N.A. |
JUNG von MATT Hamburg
|
GERMANY |
JUNG von MATT
Hamburg
|
GERMANY |
Short List |
LEBON
LIDL
DISCOUNT FOOD |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Bronze
|
HCD RINK BINGO
HOCKEY CLUB DAVOS
HOCKEY CLUB DAVOS |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
Silver
|
THE REVERSED TRAILER
VOLKSWAGEN NORWAY/ HARALD A. MØLLER
VOLKSWAGEN TRAILER ASSIST |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
Bronze
|
PROJECT GERMANY
HORNBACH
DIY HOME IMPROVEMENTS SUPERSTORES |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
Silver
|
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Silver
|
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Short List |
THE NEXT REMBRANDT
ING
FINANCIAL SERVICES |
J. WALTER THOMPSON AMSTERDAM
|
THE NETHERLANDS |
J. WALTER THOMPSON AMSTERDAM
|
THE NETHERLANDS |
Silver
|
|
D03 Use of Digital Outdoor
|
ANIMAL DETECTING BILLBOARDS
BMW GROUP AUSTRIA
BMW NIGHT VISION SYSTEM |
DEMNER, MERLICEK & BERGMANN Vienna
|
AUSTRIA |
DEMNER, MERLICEK & BERGMANN
Vienna
|
AUSTRIA |
Silver
|
|
E01 Non-Standard Indoor Advertising
|
DOORS OF THRONES
TOURISM IRELAND
TOURISM |
PUBLICIS LONDON
|
UNITED KINGDOM |
PUBLICIS LONDON
|
UNITED KINGDOM |
Short List |
EIFFEL TOWER ALL YOURS
HOMEAWAY
VACATION RENTALS |
SAATCHI & SAATCHI FRANCE Paris
|
FRANCE |
SAATCHI & SAATCHI FRANCE
Paris
|
FRANCE |
Gold
|
THE NEXT REMBRANDT
ING
FINANCIAL SERVICES |
J. WALTER THOMPSON AMSTERDAM
|
THE NETHERLANDS |
J. WALTER THOMPSON AMSTERDAM
|
THE NETHERLANDS |
Gold
|
|
E02 Small Scale Special Solutions
|
SAVE ME – THE SKI PASS THAT SAVES LIVES
ÖTZTAL TOURISMUS
ÖTZTAL TOURISMUS |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
SERVICEPLAN AUSTRIA
Vienna
|
GERMANY
AUSTRIA |
Bronze
|
UPSIDE DOWN CAN
ORANGINA
ORANGINA |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Bronze
|
#PAINTBACK
LEGACY STORE BERLIN
LEGACY STORE BERLIN |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
Short List |
|
E03 Special Build
|
FOUNTAIN AGAINST TORTURE
AMNESTY INTERNATIONAL
CAMPAIGN AGAINST TORTURE |
SCHOLZ & FRIENDS Berlin
|
GERMANY |
SCHOLZ & FRIENDS
Berlin
|
GERMANY |
Short List |
CAROUSEL OF DREAMS
EUROPCAR
SELECTION SERVICE- LUXURY CAR RENTAL |
ROSAPARK Paris
|
FRANCE |
ROSAPARK
Paris
|
FRANCE |
Short List |
RENOVATED AMBIENTS
OBI & CO DEUTSCHLAND KG
N.A. |
JUNG von MATT Hamburg
|
GERMANY |
JUNG von MATT
Hamburg
|
GERMANY |
Short List |
THE REVERSED TRAILER
VOLKSWAGEN NORWAY/ HARALD A. MØLLER
VOLKSWAGEN TRAILER ASSIST |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
Silver
|
DELICIOUS CALM
CAMPOFRÍO
PAVOFRÍO |
McCANN Madrid
|
SPAIN |
McCANN
Madrid
|
SPAIN |
Short List |
REAL VIEWS
RENAULT
RENAULT MÉGANE |
PUBLICIS BRUSSELS
|
BELGIUM |
PUBLICIS BRUSSELS
|
BELGIUM |
Short List |
|
E04 Live Advertising & Events
|
LEBON
LIDL
DISCOUNT FOOD |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Gold
|
PROJECT GERMANY
HORNBACH
DIY HOME IMPROVEMENTS SUPERSTORES |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
Short List |
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Gold
|
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Bronze
|
|
E05 Interactive Outdoor Experiences
|
SMART "MOST OPEN TEST DRIVE"
DAIMLER AG, SMART
SMART FORTWO CABRIO 453 |
BBDO GROUP GERMANY Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY |
Bronze
|
THE TEAR-OFF –POSTERS FOR "MEIN KAMPF – AGAINST RACISM"
GESICHT ZEIGEN!
“MEIN KAMPF – AGAINST RACISM” |
OGILVY & MATHER BERLIN
|
GERMANY |
OGILVY & MATHER BERLIN
|
GERMANY |
Short List |
#NETFLIXSWAP
NETFLIX
NETFLIX ORIGINAL SERIES |
DAREWIN ENTERTAINMENT AGENCY Paris
|
FRANCE |
DAREWIN ENTERTAINMENT AGENCY
Paris
|
FRANCE |
Gold
|
EAT YOUR RUN
DECATHLON
KALENJI |
ROSAPARK Paris
|
FRANCE |
ROSAPARK
Paris
|
FRANCE |
Short List |
THE TALKING WONDERS
FAI - FONDO AMBIENTE ITALIANO
FAIMARATHON - OPEN DOORS DAY |
McCANN WORLDGROUP Milan
|
ITALY |
McCANN WORLDGROUP
Milan
|
ITALY |
Bronze
|
|
E06 Transit
|
TROLLING TRUMP BUS
SF (THE SOCIALIST PEOPLE'S PARTY
INFORMATION CAMPAIGN |
UNCLE GREY Copenhagen
|
DENMARK |
UNCLE GREY
Copenhagen
|
DENMARK |
Short List |
|
F01 Integrated Campaign Led by Outdoor
|
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Grand Prix
|