| Title | MULTIPOWER MUSCLECAP |
| Brand | ATLANTIC MULTIPOWER GERMANY |
| Product/Service | MULTIPOWER MUSCLECAP |
| Category |
E02. Small Scale Special Solutions |
|
Entrant
|
PHILIPP UND KEUNTJE Hamburg, GERMANY
|
|
Idea Creation
|
PHILIPP UND KEUNTJE Hamburg, GERMANY
|
|
Production
|
PHILIPP UND KEUNTJE Hamburg, GERMANY
|
Credits
| Robert Müller |
Philipp und Keuntje |
Executive Creative Director |
| Holger Lindhardt |
Philipp und Keuntje |
Executive Creative Director |
| Justin Joshua |
Philipp und Keuntje |
Creative Director |
| Jan-Sievert Krause |
- |
Creative Director |
| Alexander Fuchs |
Philipp und Keuntje |
Art Director |
| Marco Borth |
Philipp und Keuntje |
Copywriter |
| David Schubert |
Philipp und Keuntje |
Digital Designer |
| Wiebke Voss |
Philipp und Keuntje |
Senior Project Manager |
| Tadvir Benipal |
Philipp und Keuntje |
Project Manager |
| Jan-Erik Wessel |
Philipp und Keuntje |
Production Manager |
| Laia Gonzalez |
Philipp und Keuntje |
Film Producer |
| Lisa Krane |
Philipp und Keuntje |
Film Producer |
| Micha Binz |
- |
Director |
| Claire Jahn |
- |
Cinematographer |
| Sascha Würker |
Philipp und Keuntje |
Editor |
| Jan Klügel |
- |
Director / Producer |
| Kira Bürgerhoff |
Philipp und Keuntje |
Editor |
| Brehan Murphy |
- |
Actor |
| Daniel De Homont |
- |
Location Sound Recordist |
| Tobias Sauer |
The SoundShack |
Sound Engineer |
| Dong Hun Lee |
Philipp und Keuntje |
Art Director |
| Graham Krige |
Philipp und Keuntje |
Copywriter |
Brief Explanation
During the ambient executions at sport nutrition shops in Hamburg our audience can test and experience the Multipower Musclecap live – from the preparation of the package to a full-body workout. They screw off the old cap, find out which weight matches their fitness level and put on the Musclecap. Now that they are familiar with their new workout tool they can start their workout. Fitness trainers guide them through a 5 exercise-workout and explain their effects on the single muscle groups. The average Get-to-know-the-Musclecap takes 12 minutes and not only interests our target audience, but also the people passing by.