| Title | TEARS |
| Brand | BEIERSDORF HANSAPLAST INTERNATIONAL |
| Product/Service | BANDAGES |
| Category |
E04. Live Advertising & Events |
|
Entrant
|
HAPPINESS / FCB Brussels, BELGIUM
|
|
Idea Creation
|
HAPPINESS / FCB Brussels, BELGIUM
|
|
Additional Company
|
FCB HAMBURG Hamburg, GERMANY
|
Credits
| Alexander Schwieger |
Beiersdorf Hansaplast International |
Beiersdorf, Manager GBF, Health Care Brands |
| Maria Behrens |
Beiersdorf Hansaplast International |
Global Marketing |
| Karen Corrigan |
Happiness / FCB |
Executive Creative Management |
| Geoffrey Hantson |
Happiness / FCB |
Chief Creative Officer |
| Isabelle Koelman |
Happiness / FCB |
Account Director |
| Heike Bruenjes |
FCB Hamburg |
Global Account Director Hansaplast |
| Kathrin Corda |
FCB Hamburg |
Global Marketing |
| Pieter Claeys |
Happiness / FCB |
Creative Director |
| Philippe Fass |
Happiness / FCB |
Creative Director |
| Laurie Lacourt |
Happiness / FCB |
Concept Provider |
| Catherine Hermans |
Happiness / FCB |
Concept Provider |
| Bill Bilquin |
Happiness / FCB |
Copywriter FR |
| Sebatien Delavallée |
Happiness / FCB |
Project Manager |
| Emilie Wauthelet |
Happiness / FCB |
Graphic Designer |
| Sophie Gunsbourgh |
Happiness / FCB |
Producer |
| Lorraine Loots |
Lorraine Loots |
Miniature Artist |
| Kassim Olivier |
Kassim Olivier |
Director of Photography |
| Simon Schuurman |
Simon Schuurman |
Editor |
| Christophe Gilbert |
Saga |
Photographer |
| Marie-Flore |
Marie-Flore |
Musician |
Brief Explanation
To turn tears into smiles, global plaster brand Hansaplast went to different playgrounds and took care of playing children’s little scratches. Children who fell were asked what happened, meanwhile a famous miniature artist (Lorraine Loots) made miniature watercolour paintings of their stories by using the children’s tears. The children received the paintings as a beautiful (and positive) souvenir of their little incident. Quickly turning their tears into smiles.