Title	UNTOUCHABLE CARS
Brand	MOUNTAIN RIDERS
Product/Service	MOUNTAIN RIDERS
Category	E03. Special Build
Entrant	J. WALTER THOMPSON PARIS, FRANCE
Idea Creation	J. WALTER THOMPSON PARIS, FRANCE
Production	2H56 PRODUCTIONS Paris, FRANCE
Additional Company	THE MIX MEN Paris, FRANCE

Name	Company	Position
Anne-Cécile Tauleigne	J. Walter Thompson Paris	Executive Creative Director
Adrien Mancel	J. Walter Thompson Paris	Copywriter
Paul-Émile Raymond	J. Walter Thompson Paris	Art Director
Ludovic Marrocco	J. Walter Thompson Paris	Creative Director
Christelle NGuyen	J. Walter Thompson Paris	Agency Producer
Julien Chesne	J. Walter Thompson Paris	Senior Art Director
Jeanne Le Cam	J. Walter Thompson Paris	Art Director
Eric Auvinet	J. Walter Thompson Paris	Senior Copywriter
Chloé Ducrey	J. Walter Thompson Paris	Account Manager
Julia Descourtis	J. Walter Thompson Paris	Post Production Producer
Claire Paillot	The Mix Men	Producer
Etienne Grosjean	2h56 Productions	Producer
Thibault Walthert	2h56 Productions	Director
Loïc Phil	Freelance	Music Composer
Christian Burger	www.christian-burger.com	sculptor

Brief Explanation

We asked 9 award-winning snow sculptors to help us create and design delicate animals statues to make the cars Untouchable, so delicate that no one dared to drive them.Over only two nights, and using a natural raw material; the fresh snow on top of cars, they managed to sculpt animals out of snow on top of dozens of cars parked in the busiest areas of the resort: near the slopes, outside shops, along busy roads and car parks.The next days, the tourists found sculptures on top of their cars that took the form of mountain animals, from wolves, foxes, bears and birds of prey to rabbits and marmots…These statues were accompanied by a message inviting the drivers to defend the mountain against CO2 by using the resort’s free public transport service.