Title	RENOVATED AMBIENTS
Brand	OBI & CO DEUTSCHLAND KG
Product/Service	N.A.
Category	D02. Use of Ambient Outdoor
Entrant	JUNG von MATT Hamburg, GERMANY
Idea Creation	JUNG von MATT Hamburg, GERMANY

Name	Company	Position
Dörte Spengler-Ahrens	Jung von Matt AG	Executive Creative Director
Florentin Hock	Jung von Matt AG	Creative Director
Eva Stetefeld	Jung von Matt AG	Creative Director
Nadine Nolepa	Jung von Matt AG	Art Director
Michael Wilde	Jung von Matt AG	Art Director
Christina Duskanich	Jung von Matt AG	Junior Art Director
Markus Ölschläger	Jung von Matt AG	Copywriter
Sofia Christidou	Jung von Matt AG	Copywriter
Michaela Rudorf	Jung von Matt AG	Senior Project Manager
Julia Zirbeck	Jung von Matt AG	Project Manager
Lara Hesselbarth	Jung von Matt AG	Junior Project Manager
Dennis Wendt	Jung von Matt AG	Agency Producer
Christopher Kehrhahn	Jung von Matt AG	Agency Producer
Fabian Bettinger	VIRUS c/o Markenfilm Crossing GmbH	DoP
Lukas Willasch	VIRUS c/o Markenfilm Crossing GmbH	DoP
Maximilian Kempe	Freelance	Director
Nicole Bruchhaus	Zenithmedia GmbH	Account Head
Tina Noè	Zenithmedia GmbH	Executive Business Director

Brief Explanation

We invented a new form of advertising: instead of showing our products on billboards, we used them to renovate different areas throughout cities, within the size of regular billboards. Metro stations, parks, subways and public restrooms were given new life. People could interact with the projects, and OBI proved once again that a well-done project is sometimes the best form of advertising.