| Title | UNDERGROUND PERISCOPES |
| Brand | SLOVAK CAVES ADMINISTRATION |
| Product/Service | SLOVAK CAVES |
| Category |
D03. Use of Digital Outdoor |
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Entrant
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WIKTOR LEO BURNETT Bratislava, SLOVAK REPUBLIC
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Idea Creation
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WIKTOR LEO BURNETT Bratislava, SLOVAK REPUBLIC
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Credits
| Stefan Andrejco |
Wiktor Leo Burnett |
Creative Director |
| Martin Keder |
Wiktor Leo Burnett |
Copywriter |
| Stefan Andrejco |
Wiktor Leo Burnett |
Art Director |
| Peter Kacenka |
Wiktor Leo Burnett |
Executive Creative Director |
| Lukas Karasek |
Wiktor Leo Burnett |
Art Director |
| Andrej Hlavacka |
Wiktor Leo Burnett |
Designer |
Brief Explanation
With an underground periscope tourists can now virtually visit Slovaks most beautiful caves. The heart of the unit is a smartphone equipped with a gyroscope and an application that reacts to movement. When a person looks into the periscope, motion sensors activate the smartphone inside loaded with 360° images in full HD quality. Users can choose from 12 caves to virtually visit. They also learn basic info about each cave. 3 mobile periscopes were placed in popular tourist attractions around Slovakia which are close by the caves.