| Title | EXPOSITIONS |
| Brand | HEINEKEN SLOVAKIA |
| Product/Service | ZLATÝ BAŽANT 73 |
| Category |
D02. Use of Ambient Outdoor |
|
Entrant
|
WIKTOR LEO BURNETT Bratislava, SLOVAK REPUBLIC
|
|
Idea Creation
|
WIKTOR LEO BURNETT Bratislava, SLOVAK REPUBLIC
|
Credits
| Stefan Andrejco |
Wiktor Leo Burnett |
Creative Director |
| Martin Keder |
Wiktor Leo Burnett |
Copywriter |
| Stefan Andrejco |
Wiktor Leo Burnett |
Art Director |
| Peter Kacenka |
Wiktor Leo Burnett |
Executive Creative Director |
| Vladimir Lefik |
Wiktor Leo Burnett |
Copywriter |
| Vladimir Lefik |
Wiktor Leo Burnett |
Strategist |
Brief Explanation
Zlaty Bazant 73 is a new beer brewed according to the brands
oldest recipe from 1973. The new beer recieved a campaign just
like in the 70s. To be as authentic as possible, we found an
outdoor solution everyone will remember - store window display in
a shopping mall from the communist era. The store display also
invited people to the pop-up Pub 73, where they could be among
the first to try the new Zlaty Bazant 73.