Title	MASCLETÀ FOR UNESCO
Brand	HEINEKEN SPAIN
Product/Service	AMSTEL
Category	E04. Live Advertising & Events
Entrant	PUBLIPS SERVICEPLAN Valencia, SPAIN
Idea Creation	PUBLIPS SERVICEPLAN Valencia, SPAIN
PR	PUBLIPS SERVICEPLAN Valencia, SPAIN
Production	PUBLIPS SERVICEPLAN Valencia, SPAIN

Name	Company	Position
Rafa Pomares & Jorge Cervera	Serviceplan Spain	Executive Creative Directors

Brief Explanation

“A mascletà for UNESCO”, a mascletà made with the reasons of an entire city with a common goal , to get the Fallas of Valencia are considered this year , a World Heritage. As always, Amstel supports relevant initiatives to the east of Spain . So it was the perfect brand to spearhead the movement. The Mascletà was the noisiest of history, more than 80,000 people gathered, as in social networks, because we broadcast streaming Periscope, we recorded 360º, reaching 3.000 people.