| Title | EVERYONE WELCOME |
| Brand | VÄSTTRAFIK |
| Product/Service | PUBLIC TRANSPORT |
| Category |
E02. Small Scale Special Solutions |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
Credits
| Greger Andersson |
Forsman & Bodenfors |
Account Supervisor |
| Helen Johansson |
Forsman & Bodenfors |
Account Manager |
| Lars Jansson |
Forsman & Bodenfors |
Art Director |
| Staffan Forsman |
Forsman & Bodenfors |
Art Director |
| Anders Hegerfors |
Forsman & Bodenfors |
Copywriter |
| Pontus Caresten |
Forsman & Bodenfors |
Copywriter |
| Christoffer Persson |
Forsman & Bodenfors |
Designer |
| Johan Samuelsson |
Happy Forsman & Bodenfors |
Illustrator |
| Susanne Eriksson |
Västtrafik |
Advertisers Supervisor |
Brief Explanation
We put custom made pictogram stickers in the style of “seats for the elderly” in 50 trams. The stickers depicted people of different occupation, age, religion, interest or sexual orientation. To drive the message home we used window signs inside the trams.