THE BRUTALLY HONEST BREATH METER
| Title | THE BRUTALLY HONEST BREATH METER |
| Brand | FRISK |
| Product/Service | "FRISK 2 HOURS CLEAN BREATH" MINTS |
| Category |
E03. Special Build |
|
Entrant
|
SERVICEPLAN BENELUX Brussels, BELGIUM
|
|
Idea Creation
|
SERVICEPLAN BENELUX Brussels, BELGIUM
|
|
Production
|
SERVICEPLAN BENELUX Brussels, BELGIUM
|
Credits
| Jan Leenders |
Serviceplan Benelux |
Copywriter |
| Nicholas Sterckx |
Serviceplan Benelux |
Art Director |
| Wouter Huyghe |
Serviceplan Benelux |
Copywriter |
| Patrick Vermeylen |
Serviceplan Benelux |
Art Director |
| Sam De Win |
Serviceplan Benelux |
Creative Director |
Brief Explanation
To promote the new Frisk 2 hours clean breath mints we used the most direct way to show the impact of a bad breath. We installed a (bad) breath meter and asked people to exhale in a captor. By exhaling in the OOH structure people got an instant evaluation of the quality of their (bad) breath. They received instantly a few or a lot of mints to do something about their smelly breath.