Title	MOVING BILLBOARD
Brand	BMW GROUP BELUX
Product/Service	BMW GROUP BELUX
Category	E03. Special Build
Entrant	AIR PARTNER OF MCCANN Brussels, BELGIUM
Idea Creation	AIR PARTNER OF MCCANN Brussels, BELGIUM

Name	Company	Position
Eric Hollander	Air Partner of McCann	Executive Creative Director
Dieter De Ridder	Air Partner of McCann	Creative Director
Joeri Van Den Broeck	Air Partner of McCann	Creative Director
Steven Janssens	Air Partner of McCann	Associate Creative Director
Ramin Afshar	Air Partner of McCann	Creative
Ruben Van Maldeghem	Air Partner of McCann	Creative
Marlies Neudt	Air Partner of McCann	Agency Producer
Bérengère Lurquin	Air Partner of McCann	Agency Producer
Thomas Verdeyen	Rapid Media	Managing Director
Joris Biesemans	Air Partner of McCann	Business Development Manager Aftersales
Inez De Pooter	Air Partner of McCann	Business Unit Director
Raisa Vanvoorden	Air Partner of McCann	Account Manager

Brief Explanation

We installed an outdoor billboard next to a traffic light on a busy crossroad in Brussels. The billboard looked like a traditional billboard but when drivers stopped in front of the red light, the billboard started sliding backwards. It stopped 10 meters behind the light. Message: ‘In winter you would only have stopped here. Order your winter tyres now.’ When the light turned green, the billboard moved back to its begin position. During 4 days ‘The Moving Billboard’ surprised thousands of drivers in Brussels.