| Title | THE NAME CHANGE |
| Brand | SPAR |
| Product/Service | SPAR |
| Category |
D02. Use of Ambient Outdoor |
|
Entrant
|
ANOTHER Copenhagen, DENMARK
|
|
Idea Creation
|
ANOTHER Copenhagen, DENMARK
|
Credits
| Casper Willer |
Another |
ECD |
| Thorkild Bjerre |
Another |
ECD |
| Joe Petagno |
Another |
Designer |
| Sara Emilie Spon |
Another |
Designer |
| Bertil Abildgaard |
Another |
Designer |
| Miriam Plon Sauer |
Another |
Strategic Director |
| Kathrine Werling |
Another |
Client Manager |
Brief Explanation
With The Name Change we replaced the logo on all 121 SPAR stores across Denmark with the name of the local grocer. This way we reconnected people with their local SPAR store so they could go shopping at Jens, Lars, Connie, Peter and so on.
This way we turned an iconic logo into 121 iconic outdoor posters, with one single message: SPAR is the local store in you hometown.
The Name Change happened over night, and was extended to everything from shopping bags, price tags to coffee cups, where the SPAR logo was replaced with the name of the local grocer.