THE MAGIC BUS STOP HANDING OUT CHRISTMAS GIFTS
| Title | THE MAGIC BUS STOP HANDING OUT CHRISTMAS GIFTS |
| Brand | AVON |
| Product/Service | COSMETICS |
| Category |
E05. Interactive Outdoor Experiences |
|
Entrant
|
STARMEDIA Bratislava, SLOVAK REPUBLIC
|
|
Idea Creation
|
STARMEDIA Bratislava, SLOVAK REPUBLIC
|
|
Media Placement
|
STARMEDIA Bratislava, SLOVAK REPUBLIC
|
Credits
| Michal Skurovec |
Michal Skurovec (freelancer) |
DTP Specialist |
| Lukáš Hausenblas |
Lukáš Hausenblas (freelancer) |
Photographer |
| David Šabacký |
SW-Swana |
Manager |
| Alena Babichová |
J.C.Decaux Slovakia |
Senior Sales Manager |
Brief Explanation
December is one of the busiest months of the year for women when they take care of their family members more than themselves. So we decided to be the ones to make them happy by giving a gift just for them. Through special branding with a tailor made mechanism of an advent calendar, we transformed a standard bus stop, one of the most frequented in Bratislava (the capital). The advent calendar, which was created especially for this bus stop’s OOH showcase, was made up of 24 locked gift windows. The bus stop lit up every day at a different time and a voice recording invited people to take the Avon gift from one opened window. Women could take our Christmas surprise directly by the street.