| Title | NO SMOKILL |
| Brand | LILT |
| Product/Service | ANTI-SMOKING CAMPAIGN |
| Category |
D01. Use of Adapted Billboards / Posters |
|
Entrant
|
TBWA\ITALIA Milan, ITALY
|
|
Idea Creation
|
TBWA\ITALIA Milan, ITALY
|
|
Production
|
TREES HOME Milan, ITALY
|
Credits
| Nicola Lampugnani |
TBWA\ITALIA |
Chief Creative Officer |
| Gigi Pasquinelli |
TBWA\ITALIA |
Senior Art Director |
| Lorenza Pellegri |
TBWA\ITALIA |
Creative Supervisor |
| Giorgia Ricciardi |
TBWA\ITALIA |
Account Manager |
English Translation of Main Headlines
Headline: "EVERY TIME YOU LIGHT A CIGARETTE, YOU SHOOT YOURSELF."
Baseline: "May 31st 2016. World No Tobacco Day"