Demo Film

Presentation Image

Title	HCD RINK BINGO
Brand	HOCKEY CLUB DAVOS
Product/Service	HOCKEY CLUB DAVOS
Category	D02. Use of Ambient Outdoor
Entrant	FCB ZÜRICH, SWITZERLAND
Idea Creation	FCB ZÜRICH, SWITZERLAND

Name	Company	Position
Dennis Lück	FCB Zürich	Chief Creative Officer
Sören Schröder	FCB Zürich	Creative Director
Marcin Baba	FCB Zürich	Creative Director
Dominik Brülisauer	FCB Zürich	Copywriter
Manuela Tappe	FCB Zürich	Digital Art Director
Fabian Sigg	FCB Zürich	Art Director
Olivia Schläpfer	FCB Zürich	Art Director
Lukas Schnider	FCB Zürich	Graphic
Olivier Walter	FCB Zürich	Content Developer
Emanuel Büchler	FCB Zürich	Content Developer
Marco Frei	FCB Zürich	Content Developer
Mark Becher	FCB Zürich	Client Service Director
Sharon Nehrenheim	FCB Zürich	Account Manager
Marc Gianola	Hockey Club Davos	Head of Marketing
Bill Mistura	Hockey Club Davos	Managing Director
Markus Glarner	Hockey Club Davos	Head of Communication
Elena Buchli	Hockey Club Davos	Event Manager
Yacine Azzouz	FCB Zürich	Strategic Planning Director

Brief Explanation

During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo. With the Rink Bingo App and its connection to the digital screens within the stadium, the fans were able to play live and in real time during the matches – even at home via a second screen.