| Title | IKEA LOVES EARTH |
| Brand | IKEA ITALIA |
| Product/Service | FURNITURE |
| Category |
E03. Special Build |
|
Entrant
|
(h)Films Milan, ITALY
|
|
Idea Creation
|
AUGE HEADQUARTER Milan, ITALY
|
|
Production
|
(h)Films Milan, ITALY
|
Credits
| Veronica Ciceri |
Auge HQ |
Art Director |
| Antonio Mitra |
Auge HQ |
Copywriter |
| Williams Tattoli |
Auge HQ |
Creative DIrector |
| Federica Dordoni |
(h)films |
Executive Producer |
| Silvia Fazio |
(h)films |
Producer |
| Andrea Losa |
(h)films |
Editor |
| Federica Ariagno |
Auge HQ |
Executive Creative Director |
| Giorgio Natale |
Auge HQ |
Executive Creative Director |
| Niccolò Bossi |
Auge HQ |
Copywriter |
Brief Explanation
21 Famous Street Artists were invited to express their idea of sustainability using a special paint that, through light energy and air humidity, attacks and neutralize polluting agents.
That's how we created and outdoor campaign entirely created by hand that not only brought back the colours in 19 italian cities, but it has also turned a love message for the planet in practical help against pollution.