CARRY RIGHT. CARRY LIGHT.
| Title | CARRY RIGHT. CARRY LIGHT. |
| Brand | MICROSOFT SWEDEN |
| Product/Service | SURFACE PRO 4 |
| Category |
C02. Interactive & Dynamic Billboards / Posters |
|
Entrant
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JMW KOMMUNIKATION Stockholm, SWEDEN
|
|
Idea Creation
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JMW KOMMUNIKATION Stockholm, SWEDEN
|
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PR
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JMW KOMMUNIKATION Stockholm, SWEDEN
|
|
Additional Company
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BANNERBOY Stockholm, SWEDEN
|
Credits
| Joakim Karlsson |
JMW kommunikation |
Executive Creative Director |
| Anders Pålsson |
JMW kommunikation |
Art Director/Creative Director |
| Samuel Garlöv |
JMW kommunikation |
Creative Director |
| Björn Mellstrand |
JMW kommunikation |
Chief of Strategy |
| Shira Cohen |
JMW kommunikation |
PR-specialist |
| Thomas Hansen |
JMW kommunikation |
Account Manager |
| Tommy Preger |
Bannerboys |
Lead Creative Developer |
| Alexander Fink |
Bannerboys |
Creative Developer |
| Lars Gådeby |
Bannerboys |
Designer |
| Hugo Bergström |
Bannerboys |
Motion Designer |
| Jonas Ekholm |
Bannerboys |
Motion Designer |
| Erik Brunner |
Bannerboys |
Digital Producer |
Brief Explanation
We used Microsoft Kinect-technology on the Unity platform and created a real time posture scanner ad that ”x-rayed” anyone passing by and presented a live analysis of their posture. The ad measured how the head is aligned over the hips and the angles of the shoulders. The ad beeped and flashed red if a persons posture was off and then helped that person to correct it. The ad flashed green if it was correct.