THE SMALLEST CAR DEALERSHIP EVER
| Title | THE SMALLEST CAR DEALERSHIP EVER |
| Brand | MERCEDES-BENZ PORTUGAL |
| Product/Service | SMART FORTWO |
| Category |
E05. Interactive Outdoor Experiences |
|
Entrant
|
BBDO PORTUGAL Lisbon, PORTUGAL
|
|
Idea Creation
|
BBDO PORTUGAL Lisbon, PORTUGAL
|
|
Production
|
BRAND ENERGY Lisbon, PORTUGAL
|
|
Production 2
|
ANIDAS PÓVOA DE SANTA IRIA, PORTUGAL
|
|
Production 3
|
PIX MIX Lisbon, PORTUGAL
|
Credits
| Rui Silva |
BBDO Portugal |
President & CCO |
| Marco Pacheco |
BBDO Portugal |
Creative Director |
| Rita Bastos |
BBDO Portugal |
Board Account Director |
| Duarte Azevedo |
BBDO Portugal |
Account Executive |
| Rita Mesquita |
BBDO Portugal |
Junior Account Executive |
| Ana Rondão |
BBDO Portugal |
Producer |
| Hugo Carvalheiro |
BBDO Portugal |
Art Director |
| João Guimarães |
BBDO Portugal |
Copywriter |
Brief Explanation
Smart is the smallest car in the market and we created for it “The Smallest Dealership Ever”, a dealership that fits in a single parking space. We built it, and installed it in city centers, where parking is usually a nightmare. So in a single parking space we managed to fit a smart and a whole dealership around it. The dealership is fully equipped with a computer, table and chairs, and even air conditioning. People could have a true dealership experience, trying the car, having a coffee, talking to sales people, booking a test drive and even buying the car. The “Smallest Car Dealership Ever” is moveable and we took it to several Portuguese cities, and even other countries (Germany and China).