Title	THE FULL STORY
Brand	PAROOL
Product/Service	PUBLISHING
Category	D01. Use of Adapted Billboards / Posters
Entrant	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Idea Creation	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS

Name	Company	Position
Bas Korsten	J. Walter Thompson Amsterdam	Executive Creative Director
Marcel Hartog	J. Walter Thompson Amsterdam	Executive Creative Director
Guney Soykan	J. Walter Thompson Amsterdam	Senior Creative Art
Kasia Haupt Canning	J. Walter Thompson Amsterdam	Senior Creative Copy

Brief Explanation

In our execution, a part of a news story is displayed on a typical, standard-sized outdoor billboard. Then an additional piece of board is added to the medium — it completes the headline, adding deeper context and clarity to the news story. The additional board includes the Het Parool logo as well as the tagline, which explains that the newspaper always delivers the full story to its readers.