| Title | ARROWS |
| Brand | VOLKSWAGEN |
| Product/Service | VOLKSWAGEN SIDE ASSIST |
| Category |
D02. Use of Ambient Outdoor |
|
Entrant
|
DDB GROUP GERMANY Berlin, GERMANY
|
|
Idea Creation
|
DDB GROUP GERMANY Berlin, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group Germany GmbH |
CCO |
| Myles Lord |
DDB Group Germany GmbH |
Creative Managing Director |
| Gabriel Mattar |
DDB Group Germany GmbH |
Executive Creative Director |
| Ricardo Wolff |
DDB Group Germany GmbH |
Creative Director Copy |
| Ahmet Kilic |
DDB Group Germany GmbH |
Junior Art Director |
| Felix Karges |
DDB Group Germany GmbH |
Copywriter |
| Nicolas Holz |
DDB Group Germany GmbH |
Junior Copy Writer |
| It's Us Media GmbH |
It's Us Media GmbH |
Film Production Company |
| Hesse Studios |
Hesse Studios |
Sound Production Company |
| Matthias Grebin |
DDB Group Germany GmbH |
Animation |
| Susi Schneider |
DDB Group Germany GmbH |
Agency Producer |
| Marcus Wetschewald |
DDB Group Germany GmbH |
Agency Producer |
| Susanne Pluemecke |
DDB Group Germany GmbH |
Business Director |
| Benjamin Beck |
DDB Group Germany GmbH |
Account Manager |
| Stefan Lang |
kapacht GmbH, Berlin |
Producer |
| Maximilian Duwe |
Maximilian Duwe |
Direction |
| Studio Funk Berlin |
Studio Funk Berlin |
Sound Design |
| Stephen Taylor |
Stephen Taylor |
Speaker |
| Katharina Jordan |
Katharina Jordan |
Sound Editor |
| Nikolaus Schreiber |
Nikolaus Schreiber |
Camera |
| Happy_Brass_Remix-Cartier_Glenn_Mancuso_Brandon |
Happy_Brass_Remix-Cartier_Glenn_Mancuso_Brandon |
Composer |
Brief Explanation
Approaching people with advertising in a classic way can be tough these days. Whether it is billboards in the streets or online banners – most people just don’t pay attention or click away. Therefore it is more important than ever to find interesting ways to engage with them while keeping the message simple.
With the Volkswagen Side-Assist Arrows we found the perfect way of doing both. By using arrows that drew attention to our competitors’ cars, we showed the main benefit of the feature across in a simple and surprising way: that it makes sure you see other cars.