| Title | DIADORA DELIVERY |
| Brand | DIADORA SPORT |
| Product/Service | SHOES AND APPAREL |
| Category |
E05. Interactive Outdoor Experiences |
|
Entrant
|
SMFB Oslo, NORWAY
|
|
Idea Creation
|
SMFB Oslo, NORWAY
|
|
Media Placement
|
SMFB ENGINE Oslo, NORWAY
|
|
Production
|
MEDIAMONKS Amsterdam, THE NETHERLANDS
|
|
Additional Company
|
SMFB FACTORY Oslo, NORWAY
|
Credits
| Eirik Stensrud |
SMFB AS |
Creative |
| Thomas Askim |
SMFB AS |
Creative |
| Kristian Kristiansen |
SMFB AS |
Account Director |
| Magnus Snickars |
SMFB AS |
Graphic Designer |
| Silje Hvideberg Tobiassen |
SMFB AS |
Account Manager |
| Hans Magne Ekre |
SMFB AS |
Creative |
| Alexander Gjersøe |
SMFB AS |
Creative |
| Arnar Haldorsson |
SMFB AS |
Motion Graphics |
| Joris Pol |
MediaMonks |
Executive Digital Producer |
| Ciaran Woods |
MediaMonks |
Sr. Digital Producer |
| Tom Rjipert |
MediaMonks Films |
Director |
| Gerben Molenaar |
MediaMonks Films |
Producer |
| Anthony Goodwin |
MediaMonks |
Art Director |
| Geert Eichhorn |
MediaMonks |
Creative |
| Kim Herlung |
SMFB Engine |
Digital Consultant |
| Cecilie Aurstad |
SMFB Engine |
Account Manager |
| Meri Hellman Sørgaard |
SMFB Engine |
Social Media Lead |
| Ben Myers |
SMFB AS |
Programmatic Planner |
| Stine Langehaug |
SMFB Factory |
Agency Director |
| Anne Karin Aanerud |
SMFB Factory |
Account Manager |
| Håvard Svennungsen |
SMFB Factory |
Full Stack Developer |
Brief Explanation
The Diadora delivery is a campaign constructed to engage people across multiple channels both online and offline.. The campaign fusion real life event, offline experience, social media engagement and digital interaction to one complete experience.
Usually we ship our products the traditional way, for the re-launch of the N9000 we wanted do to a different kind of delivery -by foot, running. We partnered up with a sneaker store in Barcelona and the first customer pre-ordering the shoes unknowingly sat in motion a relay run across Europe. 70 people running 1500 kilometers for nine days, from the factory in Italy to the customers doorstep in Barcelona.