| Title | NO DELAYS |
| Brand | ARIADNE ?OSMETICS |
| Product/Service | 24/7 FLAWLESS SKIN MOISTURIZER |
| Category |
B04. Cosmetics, Toiletries, Healthcare & Pharmacy |
|
Entrant
|
FCB/ALMATY, KAZAKHSTAN
|
|
Idea Creation
|
FCB/ALMATY, KAZAKHSTAN
|
Credits
| Konstantin Sobol |
FCB ALMATY |
Creative Director |
| Sergey Bisenbayev |
FCB ALMATY |
Art Director |
| Dauren Shubayev |
FCB ALMATY |
Copywriter |
English Translation of Main Headlines
Task: to deliver a unique property of a product, 24/7 Flawless Skin Moisturizer - instant absorbency that does the product excellent base for a make-up.
Decision: women are often late because of long waiting of cream basis to be absorbed and it is possible to apply a make-up. We told this story in a pictyre, clearly demonstrating that with our product beauty will be without delay.