| Title | VOLKSPARKING |
| Brand | VOLKSWAGEN |
| Product/Service | AN INTERACTIVE BASKETBALL COURT |
| Category |
D02. Use of Ambient Outdoor |
|
Entrant
|
DDB BRUSSELS, BELGIUM
|
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Credits
| Peter Ampe |
DDB Brussels |
Creative Director |
| Odin Saillé |
DDB Brussels |
Creative Director |
| Romain Felix |
DDB Brussels |
Art Director |
| Johnathan Benois |
DDB Brussels |
Art Director |
| Silvie Erzeel |
DDB Brussels |
Account Manager |
| Kenn Van Lijsebeth |
DDB Brussels |
PR Manager |
| Sylvie De Couvreur |
DDB Brussels |
Account Director |
| Anneleen Vande Voorde |
DDB Brussels |
Account Executive |
| Stefanie Warreyn |
DDB Brussels |
Head of digital production |
| Sven Verfaille |
DDB Brussels |
Designer |
Brief Explanation
By creating Volksparking, Volkswagen showed that they are looking for future-oriented solutions. A way to make the city more liveable again.
A mobile basketball hoop detects unused parking spaces and turns them into a playgrounds.