| Title | THE REVERSED TRAILER |
| Brand | VOLKSWAGEN NORWAY/ HARALD A. MØLLER |
| Product/Service | VOLKSWAGEN TRAILER ASSIST |
| Category |
F01. Integrated Campaign Led by Outdoor |
|
Entrant
|
TRY Oslo, NORWAY
|
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Idea Creation
|
TRY Oslo, NORWAY
|
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Media Placement
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MEDIACOM Oslo, NORWAY
|
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Media Placement 2
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BE ON Oslo, NORWAY
|
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PR
|
TRY Oslo, NORWAY
|
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
| Øystein Halvorsen |
TRY |
Creative Director/ Copywriter |
| Karin Lund |
TRY |
Art Director |
| Preben Moan |
TRY |
Art Director |
| Camilla Bjørnhaug |
TRY |
Copywriter |
| Eirik Sørensen |
TRY |
Art Director |
| Finn Knudsen |
TRY |
Art Director |
| Morten Berger Karlsen |
TRY |
Copywriter |
| Morten Polmar |
TRY |
Account Director |
| Cathrine Wennersten |
TRY |
Account Manager |
| Annette Werner |
APT |
Digital Producer |
| Martin Klausen |
APT |
Webdesigner |
| Magnus Bergman |
APT |
Web Developer |
| Andreas Riiser |
Bacon OSL |
Director |
| Ola Narum Berg |
Bacon OSL |
Producer |
| Tommy Lybekk |
TRY |
Mac Designer |
Brief Explanation
To promote the Trailer Assist feature (makes it easier to back up with a trailer) we built a somewhat special trailer. The trailer makes it look like we are backing up in high speed. What really happens is that the trailer actually has an engine and towes the car.With this vehicle we drove around in different towns in Oslo. A lot of people reacted to it. Later the stunt also became online films, leading to a campaign site where people could book test drives, etc. In other words: An outdoor leading a larger campaign.