| Title | AUTOMOVER CHALLENGE |
| Brand | HUSQVARNA |
| Product/Service | OUTDOOR POWER PRODUCTS |
| Category |
E04. Live Advertising & Events |
|
Entrant
|
DDB STOCKHOLM, SWEDEN
|
|
Idea Creation
|
DDB STOCKHOLM, SWEDEN
|
|
Media Placement
|
MEDIACOM Stockholm, SWEDEN
|
Credits
| Lennart Claesson |
DDB Stockholm |
Art Director |
| Hans Malm |
DDB Stockholm |
Copywriter |
| Maria Lundvall |
DDB Stockholm |
Business Director |
| Rickard Allstrin |
DDB Stockholm |
Account Director |
| Tina Munck |
DDB Stockholm |
Account Manager |
| Mia Engström |
DDB Stockholm |
Digital Producer |
| Steve Wright |
DDB Stockholm |
Strategic Planner |
| Kristofer Laidwa |
DDB Stockholm |
Graphic Design |
| Johanna Norberg |
DDB Stockholm |
Digital Growth Manager |
| Claudia Backholm |
DDB Stockholm |
Digital Growth Manager |
| Sebastian Elmblad |
DDB Stockholm |
Digital Strategist |
| Mattias Bengtsson |
DDB House |
Executive Producer |
| Per Welen |
DDB House |
Producer |
| Andrej Landin |
DDB House |
Director |
| Robert Eskekärr |
DDB House |
Grade and online operator |
| Haris Badic |
DDB House |
Editor |
| Malin Brogren |
DDB House |
Production Coordinator |
| Redpipe |
Redpipe |
Sounddesign |
| Jaco Van Veen |
Gardener |
Gardener |
| Daniel Israeli |
DDB Stockholm |
Producer Special production |
Brief Explanation
To prove that the Husqvarna robotic lawnmower can handle a more complex garden with obstacles, slopes etc, we built a lawn tennis court in such a garden. We then let the Husqvarna Automower trim the grass and invited two pro tennis players to play a tennis match in the garden to test the quality of the cut.