| Title | REAR VIEW INVITATION |
| Brand | McDONALD'S |
| Product/Service | McDONALD'S KARLSHAMN |
| Category |
D03. Use of Digital Outdoor |
|
Entrant
|
DDB STOCKHOLM, SWEDEN
|
|
Idea Creation
|
DDB STOCKHOLM, SWEDEN
|
Credits
| JOHAN LJUNGMAN |
DDB STOCKHOLM AB |
BUSINESS DIRECTOR |
| JOHAN MOLITOR |
DDB STOCKHOLM AB |
ACCOUNT DIRECTOR |
| FABIAN GRAU |
DDB STOCKHOLM AB |
ACCOUNT MANAGER |
| SIMON HIGBY |
DDB STOCKHOLM AB |
ART DIRECTOR |
| DAVID ALLEDAL |
DDB STOCKHOLM AB |
COPYWRITER |
| CAN HAGSTRÖM CENTINDAG |
DDB STOCKHOLM AB |
GRAPHIC DESIGNER |
| JENNA FRAGGSTEDT |
SVENSKA MCDONALD'S AB |
MARKETING DEPARTMENT |
| GLENN SEVESTEDT |
SVENSKA MCDONALD'S AB |
OWNER/OPERATOR |
Brief Explanation
We designed a laterally reversed billboard that was positioned after having passed the exit to a McDonald’s restaurant. The message was unclear when seeing it straight ahead, but made total sense when seeing it in the rear view mirror. The message? It’s never too late to turn around. Next U-turn 100 meters.