Title	SPEED TRAP
Brand	SIHLCITY SHOPPING CENTER
Product/Service	RETAIL
Category	E03. Special Build
Entrant	LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
Idea Creation	LEO BURNETT SCHWEIZ Zürich, SWITZERLAND

Name	Company	Position
Martin Stulz	Leo Burnett Schweiz AG	Executive Creative Director
David Fischer	Leo Burnett Schweiz AG	Creative Director
Barbara Hartmann	Leo Burnett Schweiz AG	Art Director
Anna Leudolph	Leo Burnett Schweiz AG	Copy Writer
Erasmo Palomba	Leo Burnett Schweiz AG	Agency Producer

Brief Explanation

Zurich's main shopping street is teeming with stressed-out pedestrians. We drew attention to this with a radar trap: the kind that's used to control speed on the roads. Anyone walking too fast got caught and clocked. The speed tickets distributed turned out to be shopping vouchers for Sihlcity, which is only a couple of miles away. So we drew attention to this with a radar trap: the kind that's used to control speed on the roads. Anyone walking too fast got clocked. The speed tickets distributed turned out to be shopping vouchers for Sihlcity, which is only a couple of miles away. Clearly suggesting to handle their shopping at Sihlcity where you can find everything you want directly in one place. Without the store to store shopping rush and stress.