Title	BREXIT
Brand	LIBERAL DEMOCRATES / FDP
Product/Service	LIBERAL DEMOCRATES / FDP
Category	E06. Transit
Entrant	HEIMAT Berlin, GERMANY
Idea Creation	HEIMAT Berlin, GERMANY

Name	Company	Position
Andreas Mengele	HEIMAT Berlin	Chief Strategy Officer
Jonathan Nausner	HEIMAT Berlin	Strategy
Karolin Saak	HEIMAT Berlin	Account Manager
Elisabeth Treichel	HEIMAT Berlin	Account Manager
Olga Söderlund	HEIMAT Berlin	Account Manager
Guido Heffels	HEIMAT Berlin	Chief Creative Officer
Matthias Storath	HEIMAT Berlin	Executive Creative Director
Berthold Brodowski	HEIMAT Berlin	Copywriter
Andrea Masihi	HEIMAT Berlin	Art Director
André Kadanik	HEIMAT Berlin	Print Production
Lisa Teichmann	HEIMAT Berlin	Print Production
Marco Thau	HEIMAT Berlin	Post Production Film
Frank Gräfe	Eat, Sleep + Design Berlin	Illustration
Torsten Grau	Free Democratic Party / FDP	Head of Client Services

Brief Explanation

On July 5th, a mobile billboard drove through the British capital inviting London start-ups to move to Berlin by mocking Britain’s iconic World War II slogan. Its presence in the centre of the city and the fact, that the promotion took place in the aftermath of the Brexit, resulted in a lot of attention among Londoners, who started to share it at once.