| Title | PROJECT GERMANY |
| Brand | HORNBACH |
| Product/Service | DIY HOME IMPROVEMENTS SUPERSTORES |
| Category |
F01. Integrated Campaign Led by Outdoor |
|
Entrant
|
HEIMAT Berlin, GERMANY
|
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
|
PR
|
BUREAU N Berlin, GERMANY
|
|
Production
|
PARTIZAN Berlin, GERMANY
|
|
Additional Company
|
SOMETHING FANTASTIC Berlin, GERMANY
|
Credits
| Thomas Schnaitmann |
Hornbach |
Client Marketing Director |
| Julia Ziegelmann |
Hornbach |
Client Marketing Director |
| Guido Heffels |
HEIMAT Berlin |
Chief Creative Officer |
| Guido Heffels |
HEIMAT Berlin |
Creative Director |
| Teresa Jung |
HEIMAT Berlin |
Creative Director |
| Felix Pfannmüller |
HEIMAT Berlin |
Art Director |
| Marlon Fischer |
HEIMAT Berlin |
Copywriter |
| Tim Holtkötter |
HEIMAT Berlin |
Agency Account Supervisor |
| Franziska Lequen |
HEIMAT Berlin |
Agency Account Manager |
| Elena Schütz |
Something Fantastic |
Designer (Pavilion) |
| Julian Schubert |
Something Fantastic |
Designer (Pavilion) |
| Leonard Streich |
Something Fantastic |
Designer (Pavilion) |
| Marius Helten |
Something Fantastic |
Designer (Pavilion) |
| Ruben Bernegger |
Something Fantastic |
Designer (Pavilion) |
| Charlotte Schönberger |
Something Fantastic |
Designer (Pavilion) |
| Peter Cachola Schmal |
Deutsches Architekturmuseum |
Coordination |
| Oliver Elser |
Deutsches Architekturmuseum |
Curator |
| Kerstin Heffels |
HEIMAT Berlin |
Agency Producer |
| Jan Hendrik Becker |
- |
Director |
| Steffen Hammerich |
- |
Director of Photography |
| Jonas Schubert |
HEIMAT Berlin |
Additional Camera |
| Enno Heffels |
HEIMAT Berlin |
Additional Camera |
| Moritz Merkel |
Partizan |
Executive Producer |
| Swenja Babucke |
Partizan |
Producer |
| Martin Woost |
- |
Sound Design |
| Geza Pieruschka |
- |
Post Production |
| Mathias Geck |
- |
Telecine |
| Thomas Berlin |
- |
Music |
| Rüdiger Nehmzow |
- |
Photographer |
Brief Explanation
In collaboration with Germany’s Foreign Office, we transformed a listed building into an iconic and thought provoking signal. Even where advertising was forbidden.
With the project itself.
Project Germany:
A construction site, made to unite. Where craftsmen from every nation started their collaborative work. Creating four additional entrances from all sides, inviting everyone into the highly discussed and controversial building.
Showing the new state of mind of an entire nation. And giving an entire country
a brand new image.