THE INVISIBLE METRO MAKEOVER
| Title | THE INVISIBLE METRO MAKEOVER |
| Brand | MIVB/STIB |
| Product/Service | PUBLIC SERVICE |
| Category |
E03. Special Build |
|
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Production
|
SHADOWPLAY FILMS Gent, BELGIUM
|
|
Additional Company
|
MIVB/STIB Brussels, BELIZE
|
|
Additional Company 2
|
SCENTS Massenhoven, BELGIUM
|
Credits
| Jens Mortier |
mortierbrigade |
Creative Director |
| Joost Berends |
mortierbrigade |
Creative Director |
| Philippe De Ceuster |
mortierbrigade |
Creative Director |
| Vincent D'Halluin |
mortierbrigade |
Strategic Director |
| Evert Vermeire |
mortierbrigade |
Business Director |
| Charlotte Coddens |
mortierbrigade |
Head of Production |
| Catherine Leleu |
mortierbrigade |
Producer |
| Elise Evrard |
mortierbrigade |
Copywriter |
| Manoah Iannello |
mortierbrigade |
Art Director |
Brief Explanation
Field research revealed a part of the real problem: bad smells
Bad smells provoke stress, depression and anxiety… And keep people from going into the subway.
So together with scent experts we developed a system of automatic scent diffusers that neutralize bad odeurs and spread a mixture of three parfums.
Lavender for relaxation, grapefruit for optimism, Jasmine for happiness
A combination that prevents feelings of stress and anxiety.
This invisible makeover made a visible difference
Travellers felt much more comfortable, and even had the impression that waiting times were shorter.
After this successful launch , the system will be installed in 10 other metrostations.
The Invisible Metro Makeover is part of the Wunderground Project we developed to motivate people to take the metro.