| Title | TRAVEL COMPASS |
| Brand | DEUTSCHE LUFTHANSA |
| Product/Service | AIRLINE |
| Category |
C02. Interactive & Dynamic Billboards / Posters |
|
Entrant
|
KOLLE REBBE Hamburg, GERMANY
|
|
Idea Creation
|
KOLLE REBBE Hamburg, GERMANY
|
|
Production
|
VIRUS Hamburg, GERMANY
|
|
Additional Company
|
3SPIN Darmstadt, GERMANY
|
|
Additional Company 2
|
INFECTED POSTPRODUCTION Hamburg, GERMANY
|
|
Additional Company 3
|
LIGANOVA Stuttgart, GERMANY
|
|
Additional Company 4
|
NEULANDHERZER Frankfurt am Main, GERMANY
|
Credits
| Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
| Christian Kroll |
Kolle Rebbe GmbH |
Group Creative Director |
| Björn Neugebauer |
Kolle Rebbe GmbH |
Creative Director |
| Oleg Friesen |
Kolle Rebbe GmbH |
Creative Director |
| Alena Serhatlic |
Kolle Rebbe GmbH |
Creative Director |
| Maaike-Helena Hazen |
Kolle Rebbe GmbH |
Graphic Designer |
| Vera Hemmer |
Kolle Rebbe GmbH |
Graphic Designer |
| Katharina Jung |
Kolle Rebbe GmbH |
Account Supervisor |
| Nina Frank |
Kolle Rebbe GmbH |
Account Manager |
| Alexander Schillinsky |
Kolle Rebbe GmbH |
Agency Producer |
| Stephan Gerlach |
Kolle Rebbe GmbH |
Production Manager |
| Andreas Gröger |
Kolle Rebbe GmbH |
Online Concept |
| Nicole Feldmann |
Kolle Rebbe GmbH |
Art Director |
| Danny Fröhlich |
Kolle Rebbe GmbH |
Copywriter |
| Philip Platz |
Kolle Rebbe GmbH |
Copywriter |
| Dennis Ruhnau |
Kolle Rebbe GmbH |
Copywriter |
| Navid Shahabi |
Kolle Rebbe GmbH |
Online Art Director |
| Thomas Poursanidis |
3Spin |
Creative Director |
| Thomas Hoger |
3Spin |
Account Management |
| Oliver Göck |
3Spin |
Account Manager |
| Christine Coenen |
3Spin |
VR Developement |
| Sebastian Telschow |
3Spin |
VR Developement |
| Andreas Herbig |
3Spin |
Technical Developement |
| Christoph Manschitz |
3Spin |
Technical Developement |
| Jonas Schönstein |
3Spin |
Camera |
Brief Explanation
In November and December 2015 it was finally time: the Lufthansa Travel Compass took sun-starved pedestrians in Berlin’s Potsdamer Platz and the heart of Hamburg on a virtual journey. The revolving digital poster enabled them to explore six of the world's most exciting far-away destinations. Rotation sensors in the outdoor screen recognise the direction in which the compass is moved and then display the corresponding destination as an interactive 360° video. By turning the poster, users can then explore the destination as if they were there. As part of an integrated campaign concept, the videos were also used on the web and social media, generating a high level of interest in 360° YouTube Videos, 360° facebook Videos and in 360° banners. Thanks to this new technology, people can experience their dream destination and see with their own eyes how amazing it would be to go there.