| Title | BEDTIME STORIES |
| Brand | DEUTSCHE LUFTHANSA |
| Product/Service | AIRLINE |
| Category |
E03. Special Build |
|
Entrant
|
KOLLE REBBE Hamburg, GERMANY
|
|
Idea Creation
|
KOLLE REBBE Hamburg, GERMANY
|
|
Production
|
MYPONY Hamburg, GERMANY
|
|
Additional Company
|
LIGANOVA Stuttgart, GERMANY
|
Credits
| Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
| Christian Kroll |
Kolle Rebbe GmbH |
Group Creative Director |
| Petra Cremer |
Kolle Rebbe GmbH |
Creative Director |
| Björn Neugebauer |
Kolle Rebbe GmbH |
Creative Director |
| Oleg Friesen |
Kolle Rebbe GmbH |
Creative Director |
| Alena Serhatlic |
Kolle Rebbe GmbH |
Creative Director |
| Susanne Pakravesh |
Kolle Rebbe GmbH |
Copywriter |
| Tobias Rabe |
Kolle Rebbe GmbH |
Copywriter |
| Maaike-Helena Hazen |
Kolle Rebbe GmbH |
Graphic Designer |
| Vera Hemmer |
Kolle Rebbe GmbH |
Graphic Designer |
| Katharina Jung |
Kolle Rebbe GmbH |
Account Supervisor |
| Nina Frank |
Kolle Rebbe GmbH |
Account Manager |
| Alexander Schillinsky |
Kolle Rebbe GmbH |
Agency Producer |
| Stephan Gerlach |
Kolle Rebbe GmbH |
Production Manager |
| Andreas Gröger |
Kolle Rebbe GmbH |
Online Concept |
| Nicole Feldmann |
Kolle Rebbe GmbH |
Art Director |
| Danny Fröhlich |
Kolle Rebbe GmbH |
Copywriter |
Brief Explanation
The more you travel, the less time you spend at home. Lufthansa takes care of just this problem: with Lufthansa’s Bedtime Stories. An idea developed for frequent business-traveler Mums and Dads, who often miss out on the most important moment of the day with their kids: the shared bedtime story.
In small moon-shaped recording studios located at the departure gates of Frankfurt and Munich airports, travelers could choose bedtime stories, read them personally and send them digitally to their loved ones at home. Thus the parent's voice "flies" over to say goodnight – live in the kids' room.
The happy ending: With this out-of-home installation Lufthansa not only created an emotional connection between parents and their kids. We also invented a whole new, relevant service that touched and enthused everyone – at the airport, on the social web and of course at home.