| Title | COMPLAINTS BOOTH |
| Brand | TALLINK SILJA |
| Product/Service | TALLINK SILJA CRUISES |
| Category |
D02. Use of Ambient Outdoor |
|
Entrant
|
HASAN & PARTNERS Helsinki, FINLAND
|
|
Idea Creation
|
HASAN & PARTNERS Helsinki, FINLAND
|
|
Idea Creation 2
|
TALLINK SILJA Helsinki, FINLAND
|
Credits
| Tobias Wacker |
hasan & partners Oy |
Creative director |
| Ossi Honkanen |
hasan & partners Oy |
Creative |
| Jussi Pekkala |
hasan & partners Oy |
Creative |
| Dean Clatworhty |
hasan & partners Oy |
Developer |
| Ella Kivinen |
hasan & partners Oy |
AD assistant |
| Jussi Peso |
hasan & partners Oy |
AD assistant |
| Emily Reed |
hasan & partners Oy |
Producer |
| Salla Tuomi |
hasan & partners Oy |
Producer |
| André Demony |
hasan & partners Oy |
Director |
| Toni Pasanen |
.. |
DOP |
| Samuel Valkola |
.. |
DOP |
| Jukka Honkanen |
hasan & partners Oy |
Editor |
| Ville Lahti |
hasan & partners Oy |
Editor |
| Mika Onnela |
hasan & partners Oy |
Post production artist, editor |
| Ilona Hiltunen |
hasan & partners Oy |
Production assistant |
| Sari Heinilä |
hasan & partners Oy |
Client services director |
| Mikko Rosvall |
hasan & partners Oy |
Account manager |
| Hanna Länsivuori |
Tallink Silja Oy |
Marketing director |
| Laura Österberg |
Tallink Silja Oy |
Marketing manager |
| Noora Verronen |
Tallink Silja Oy |
Social media manager |
| Eemeli Volanen |
Tallink Silja Oy |
Marketing planner, events |
| Niklas Rosti |
Tallink Silja Oy |
Digital marketing manager |
Brief Explanation
Complaining is universal – everyone of us does it. Cruise operator Tallink wanted to turn this negative energy into something positive and fun.
An old phone booth was re-fitted with modern technology and placed in the middle of Finland's capital, Helsinki – the world’s first Complaints Booth was born.
In the Booth you could trade your worries for a party cruise. Walk in, pick up the phone and complain to a live operator as much as you want.
If your complaint was funny, weird or touching enough, the operator printed you a ticket for a free party cruise to the Booth. A cruise, if something, makes you smile again.