| Title | DACIA FAMILY PROJECT |
| Brand | RENAULT ITALIA |
| Product/Service | DACIA |
| Category |
E04. Live Advertising & Events |
|
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
|
Media Placement
|
OMD Milan, ITALY
|
|
PR
|
PUBLICIS ITALY Milan, ITALY
|
|
Production
|
BEDESCHI FILM Milan, ITALY
|
Credits
| Bruno Bertelli |
Publicis Italy |
Creative Director |
| Cristiana Boccassini |
Publicis Italy |
Creative Director |
| Francesco Martini |
Publicis Rome |
Creative Director |
| Massimo Guerci |
Publicis Italy |
Digital Creative Director |
| Dario Citriniti |
Publicis Italy |
Art Director |
| Jacopo Menozzi |
Publicis Italy |
Art Director |
| Iacopo Gioffrè |
Publicis Italy |
Digital Art Director |
| Mattia Basti |
Publicis Italy |
Copywriter |
| Simona Coletta |
Publicis Italy |
Group Account Director |
| Benedetta Virga |
Publicis Italy |
Account Director |
| Sathya Weerasinghe |
Publicis Italy |
Account Executive |
| Laura Pace |
Publicis Italy |
Agency Producer |
| Stefano Gruarin |
Publicia Italy |
Art Buyer |
| Bela Ziemann |
Publicis Italy |
Strategic Planner |
| Elisabeth Leriche |
Renault Italia |
Advertising and CRM Manager |
| Daniele Reggi |
Renault Italia |
Advertising and CRM Executive |
| Paola Repaci |
Renault Italia |
Corporate Communication Manager |
| Chiara Isidori |
Renault Italia |
Media Specialist |
| Gigi Piola |
Bedeschi Film |
Director |
| Federico Salvi |
Bedeschi Film |
Executive Producer |
| Fabrizio Squeo |
Bedeschi Film |
Editor |
| Mario Ermoli |
Mandala Creativive Production |
DOP |
| Alessandro Paoletti |
Publicis Consultants |
General Manager |
| Pierfrancesco Frosini |
OMD |
Communication Manager |
| Simona Vitale |
Publicis Consultants Italia |
Account Supervisor |
Brief Explanation
Dacia presents Dacia Family Project, the contest that convinced Udinese supporters to start a family by giving away a
seasonal ticket for them and the future supporter too, in order to grow a new generation of fans.