| Title | SHOP LIKE A JEDI |
| Brand | CARREFOUR ROMANIA |
| Product/Service | CARREFOUR |
| Category |
C02. Interactive & Dynamic Billboards / Posters |
|
Entrant
|
PUBLICIS ROMANIA Bucharest, ROMANIA
|
|
Idea Creation
|
PUBLICIS ROMANIA Bucharest, ROMANIA
|
|
Media Placement
|
PUBLICIS ROMANIA Bucharest, ROMANIA
|
|
PR
|
PUBLICIS ROMANIA Bucharest, ROMANIA
|
Credits
| Jorg Riommi |
Publicis Romania |
Chief Creative Officer |
| Mihnea Gheorghiu |
Publicis Romania |
Group Creative Director |
| Irina Stoleru |
Publicis Romania |
Senior Art Director |
| Ruxandra Drilea |
Publicis Romania |
Copywriter |
| Corina Tudor |
Publicis Romania |
Account Director |
| Alexandra Murray |
Publicis Romania |
Client Service Director |
| Raluca Iacob |
Publicis Romania |
Head of Strategy |
| Ana - Maria Olaru |
Publicis Romania |
Senior Strategic Planner |
| Camelia Efrimov |
Publicis Romania |
AV Producer |
| Bogdan Voina |
Publicis Events |
Events Producer |
| Goran Mihailov |
Studioset |
Director |
| Niki Georgiev |
Studioset |
Editor |
| Bogdan Jugureanu |
Studioset |
Editor |
| Diana Dragomir |
Mind Treat Studios |
Co-Founder |
| Costin Dragomir |
Mind Treat Studios |
Designer |
Brief Explanation
We created an interactive digital billboard that offered consumers a unique shopping experience, enabling them to shop for day-to-day groceries or Star Wars merchandise by just using The Force.
Kinect technology was especially developed to make the using of The Force exactly like in the franchise, at every point of interaction, focusing on their immediate response : the more consumers concentrated/hovered with their hand over a product, the quicker they could pick it up, they could drag it, manipulated it with a tight or loose grip, and place it in a shopping cart. At the end, they could find the real cart with what they shopped through the billboard waiting for them at a special cash register at the nearest Carrefour.