| Title | TELEKOM BUDDY |
| Brand | HUNGARIAN TELEKOM |
| Product/Service | SPONSORSHIP |
| Category |
E04. Live Advertising & Events |
|
Entrant
|
DDB BUDAPEST, HUNGARY
|
|
Idea Creation
|
DDB BUDAPEST, HUNGARY
|
Credits
| Andrew Kontra |
DDB Budapest |
Chief Creative Officer |
| Zsolt Balogh |
DDB Budapest |
Digital Creative Director |
| Zoltán Somogyi |
DDB Budapest |
Copywriter |
| Anna Takács |
DDB Budapest |
Head of UX/UI |
| Borbála Tölcsér |
DDB Budapest |
UX/UI Designer |
| Béla Szabó |
DDB Budapest |
Stragety and Business Innovation Director |
| Eszter Molnár |
DDB Budapest |
Strategist |
| Orsolya Palla |
DDB Budapest |
Account Director |
| Eduárd Sík |
DDB Budapest |
Digital Creative Technologist |
| Adrián Bajusz |
DDB Budapest |
Art Director |
| Anabela Vaskova |
DDB Budapest |
Copywriter |
| Krisztina Malinás |
DDB Budapest |
Project Manager |
| Bence Tornai |
DDB Budapest |
Account Executive |
| Ágoston Nagy |
Freelancer |
Digital Creative Technologist |
| Zoltán Végh |
Freelancer |
Film Director |
| Sándor Fegyverneky |
Freelancer |
Film Production |
| Ádám Polhodzik |
Freelancer |
Film Production |
| András Nagy |
DDB Budapest |
Digital Operations Director |
| Zsófia Maul |
DDB Budapest |
Senior Digital Project Manager |
| László Ferich |
DDB Budapest |
Agency Producer |
| Guilherme Somensato |
DDB Budapest |
Head of Art |
Brief Explanation
Telekom Buddy was a special event within the events of the 3 biggest Hungarian festivals. We ran an interactive live show 5 hours a day during a campaign, 13 days long. The stream, what we provided through our 4G powered robots, connected non-festivalgoers with festivalgoers and let everyone to experiences the micro moments of these events. Telekom Buddies were clearly tailored for festivals, based on true insights: the interactive bots were sitting on young influencers’ and journalists' shoulder, who were responsible for running the live show. Meanwhile people from outside were able log to into the Buddy figures and they could have fun with the festivalgoers together. This ambient idea also fitted to the unique world of festivals, where people don't want to be interrupted by the adverts of brands.