| Title | IKEA POWER POSTER |
| Brand | IKEA AUSTRIA |
| Product/Service | VARV TABLE LAMP WITH WIRELESS CHARGING / RIGGAD LED WORK LAMP WITH WIRELESS CHAR |
| Category |
D01. Use of Adapted Billboards / Posters |
|
Entrant
|
DDB GROUP DÜSSELDORF, GERMANY
|
|
Idea Creation
|
DDB GROUP DÜSSELDORF, GERMANY
|
|
Media Placement
|
GEWISTA Wien, AUSTRIA
|
|
Production
|
E+P FILMS Munich, GERMANY
|
Credits
| Dennis May |
DDB Group Germany GmbH |
Managing Director Creative |
| Kristine Holzhausen |
DDB Group Germany GmbH |
Creative Director |
| Dominika Zajac |
DDB Group Germany GmbH |
Senior Art Director |
| Jeannette Bohné |
DDB Group Germany GmbH |
Copywriter |
| Sönke Bruns |
DDB Group Germany GmbH |
Client Service Director |
| Paloma Baron |
DDB Group Germany GmbH |
Project Manager |
| Sigline Kubicek |
DDB Group Germany GmbH |
Head of TV |
| Lutz Brucher |
DDB Group Germany GmbH |
Senior TV Producer |
| Ilka Kunz |
DDB Group Germany GmbH |
Group Head Print Production |
| Yannick Sindt |
DDB Group Germany GmbH |
Final Artist |
| Tobias Vauk |
DDB Group Germany GmbH |
Final Artist |
Brief Explanation
To bring a real product experience to the people we created the first CLP that could wirelessly charge your smartphone – by just holding it onto the CLP. Or as we call it: the IKEA Power Poster. A clear design and headline mechanic invited users to get their phones out and charge them for free. Doing so they became part of the ad, as they stack to the posters and pointed at the headline while charging. But we went one step further, thanks to built in NFC technology we could send them right onto the IKEA web page, where they could buy the product or get more information.