Title	KEEP HOPE ALIVE
Brand	CHILD FOCUS
Product/Service	CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN.
Category	C02. Interactive & Dynamic Billboards / Posters
Entrant	THESE DAYS Antwerp, BELGIUM
Idea Creation	THESE DAYS Antwerp, BELGIUM
Media Placement	MEDIACOM Brussels, BELGIUM
Production	THESE DAYS Antwerp, BELGIUM
Additional Company	THE BLACKBOX.ORG Zoersel, BELGIUM

Name	Company	Position
Dirk De Pover	Child Focus	Communication Manager
Pieter Staes	These Days	Creative Director
Manuel Ostyn	These Days	Creative Director
Jolien Tuyteleers	These Days	Copywriter
Kate Bellefroid	These Days	Art Director
Inge Vanhees	These Days	Designer
Max Heirbaut	These Days	Design Director
Tallita Ortiz de la Torre	These Days	Strategy
Jentina Van Eynde	These Days	Account Manager
Cedric Joris	These Days	Account Manager
Sam Serrien	These Days	CTO
Stijn Janssen	These Days	Solution Architect
Sven Lemmens	These Days	Front-End Developer
Veerle Struyf	These Days	Developer

Brief Explanation

To keep hope alive, we literally brought the original posters of six long-term missing children to life. Using a 3D mask technique, we brought natural movement to the pictures, from eye movements and blinking to larger movements and facial quirks. Turning these mostly ignored portraits into gripping confrontations on social media and digital billboards. The moving pictures were spread via hundreds of digital billboards in major train stations and subway stations. By adding sudden movement to the original posters we surprised people and made them pay attention these children again. Child Focus normally uses normal posters to spread messages. By choosing digital billboards and adding sudden movement to the old pictures, we created something that's never been done before, using the strength of this medium. Viewers were directed to a separate webpage for each missing child, where they could read more about the disappearances and also share the search messages.