| Title | NMD_DEALER |
| Brand | ADIDAS ORIGINALS |
| Product/Service | NMD_R1 |
| Category |
E04. Live Advertising & Events |
|
Entrant
|
FRIENDS Moscow, RUSSIA
|
|
Idea Creation
|
FRIENDS Moscow, RUSSIA
|
|
PR
|
KETCHUM MASLOV Moscow, RUSSIA
|
|
Production
|
BAKEHOUSE (VIDEOPRODUCTION) Moscow, RUSSIA
|
|
Additional Company
|
LOUDER Moscow, RUSSIA
|
Credits
| Eliseev Denis |
Friends Moscow |
Creative Director |
| Arina Avdeeva |
Friends Moscow |
Creative Director |
| Anna Giers |
Friends Moscow |
Account manager |
| Nikita Shipov |
Friends Moscow |
Creative |
| Alexander Bayartaev |
Friends Moscow |
Art-director |
| Alexander Boyko-Babiy |
Friends Moscow |
Copywriter |
| Peter Fomichev |
Friends Moscow |
Digital producer |
| Alya Lugovaya |
Bakehouse Production |
Video producer |
| Konstantin Korobkin (Duffus) |
Bakehouse Production |
DOP |
| Anna Vlasova |
Whirlpool RUS |
Marketing communications manager |
| Anna Sergienko |
Whirlpool RUS |
PR&Digital Marketing Communications manager |
| Inna Shkuro |
Whirlpool RUS |
Brand specialist, ATL&Promo |
Brief Explanation
To make new release of NMD_R1 sneakers even more hyped and desired — we presented them as almost illegal. Ten days before the release city was covered with the strange, underground posters with only sneakers and phone number on them. 2400 posters. 200 numbers. And only 20 right ones. If you were lucky enough to find proper poster and make a call, you get a chance to visit secret shop and buy desired NMD. On the event we revealed our dealer — famous russian rapper ST, who sold the sneakers and made a closed concert for all the buyers.