Title	SHIT IT HANGS UPSIDE DOWN
Brand	TEVA
Product/Service	METAMUCIL
Category	D01. Use of Adapted Billboards / Posters
Entrant	HAVAS BOONDOGGLE AMSTERDAM, THE NETHERLANDS
Idea Creation	HAVAS BOONDOGGLE AMSTERDAM, THE NETHERLANDS
Media Placement	HAVAS MEDIA Amstelveen, THE NETHERLANDS
Production	JOZE RIKKEN Amsterdam, THE NETHERLANDS

Name	Company	Position
Menno Schipper	Havas Boondoggle Amsterdam	Executive Creative Director
Nils Taildeman	Havas Boondoggle Amsterdam	Executive Creative Director

English Translation of Main Headlines

Shit it hangs upside down Shit is sometimes easier said than done. Metamucil helps to blockage of the bowels.