Title	THE NEW PEUGEOT EXPERT FOR THE EXPERT
Brand	PEUGEOT NEDERLAND N.V.
Product/Service	INTRODUCTION OF THE NEW PEUGEOT EXPERT VAN
Category	D01. Use of Adapted Billboards / Posters
Entrant	HAVAS BOONDOGGLE AMSTERDAM, THE NETHERLANDS
Idea Creation	HAVAS BOONDOGGLE AMSTERDAM, THE NETHERLANDS
Media Placement	JC DECAUX Amsterdam, THE NETHERLANDS

Name	Company	Position
Menno Schipper	Havas Boondoggle Amsterdam	Executive Creative Director
Nils Taildeman	Havas Boondoggle Amsterdam	Executive Creative Director
Chris Onsman	Havas Boondoggle Amsterdam	Creative
Niels Buwalda	Havas Boondoggle Amsterdam	Creative

Brief Explanation

A metalworker, a tiler and a plasterer created handmade unique billboards for the new Peugeot Expert at three busy A-class-traffic locations in the heart of Amsterdam. With months of preparation, our experts literally tiled, plastered and forged true works of art related to the visual of the new Peugeot Expert. Turning traditional advertising billboards into something unique and spectacular. The expertise used by our craftsmen to build these unorthodox outdoor materials for the new Peugeot Expert establishes a relevant and true connection with its target group. It goes beyond ‘just a billboard’ and reflects a very uncommon use of the standard outdoor medium. It’s a salute to all craftsmen and something that they really can relate to. It establishes a connection between a passion for detail, a trust in good material and a quest for a great end result that defines a craftsman and the new Peugeot Expert.