| Title | NIGHT HIKING |
| Brand | FREIA/MONDELÉZ NORWAY |
| Product/Service | KVIKK LUNSJ DARK |
| Category |
E05. Interactive Outdoor Experiences |
|
Entrant
|
SMFB Oslo, NORWAY
|
|
Idea Creation
|
SMFB Oslo, NORWAY
|
|
Production
|
STUDIO INDUSTRIES Oslo, NORWAY
|
|
Production 2
|
THE DIRECTORY Oslo, NORWAY
|
Credits
| Torstein Drogseth |
SMFB |
Account Director |
| Per Erik Jarl |
SMFB |
Art Director |
| Christian Hygen |
SMFB |
Copywriter |
| Thea Tovshus |
SMFB |
Art Director |
| Christian Lindvik |
SMFB |
Copywriter |
| Vibeke Wiedswang |
SMFB |
Account Manager |
| Magnus Snickars |
SMFB |
Graphic Designer |
| Pål Laukli |
The Directory |
Film Director |
| Melissa Larsen |
Studio Industries |
Light Artist |
| Arnar Halldorsson |
SMFB |
Motion Designer |
Brief Explanation
We invited Norwegians to participate in a unique hiking experience. A darker hiking experience. A walk through thick forest after nightfall, highlighting the natural beauty and mysteries in a way people of all ages would have memories for life.
For this to happen we made a trail of light going through the forest, using 45 0000 led diods. Custom light elements and installations for different areas of the trail gave a multi-sensory experience for the participants.
At the starting point of the trail, the participants got led-lights with the iconic Kvikk Lunch-colors attached to their clothes. Capturing the participants on hi-speed camera gave the impression that they colored the dark night with the iconic Kvikk Lunch-colors.