| Title | FISH OF XL SIZE |
| Brand | CASPIAN BEVERAGES HOLDING |
| Product/Service | ALMATY ZHIGULEVSKOYE |
| Category |
B02. Drinks |
|
Entrant
|
FCB/ALMATY, KAZAKHSTAN
|
|
Idea Creation
|
FCB/ALMATY, KAZAKHSTAN
|
Credits
| Konstantin Sobol |
FCB ALMATY |
Creative Director |
| Sergey Besinbaev |
FCB ALMATY |
Art Director |
| Sergey Starykh |
FCB ALMATY |
Art Director |
| Dauren Shubayev |
FCB ALMATY |
Copywriter |
| Ruslan Tagayev |
Capture studio |
Photographer |
| Pavel Kashtanov |
Lifetime Film Studio |
Producer |
English Translation of Main Headlines
Task: To announce the increased beer bottle volume Almaty Zhigulyovskoye.
Decision: Men are inclined to tell stories when drinking beer. Usually thay are boasting about big fishes and big boobs, which they hoocked. More beer, the bigger the stories are, the more incredible they become!