| Title | RECYCLE-FACE |
| Brand | RETURPACK/PANTAMERA |
| Product/Service | RECYCLING |
| Category |
C01. Digital Billboards / Posters |
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Entrant
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ANR BBDO Stockholm, SWEDEN
|
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Idea Creation
|
ANR BBDO Stockholm, SWEDEN
|
Credits
| Fabian Lakander |
ANR BBDO |
Art Director |
| Urban Wirdheim |
ANR BBDO |
Copywriter |
| Pontus Karlsson |
ANR BBDO |
Client Director & Project Manager |
| Channa Rogsten |
ANR BBDO |
Planner & PR |
| Andreas Lönn |
ANR BBDO |
Creative Director |
| Camilla Rosenzweig |
ANR BBDO |
Final Art |
| Sanna Jernström |
ANR BBDO |
Producer |
Brief Explanation
Our digital outdoor switches between two motives. One that says “Pantfejs”, where the person looks really, really smug and one that says “Inte Pantfejs”, where the person looks really, really sad. “Pantfejs” and “Inte Pantfejs” translates to “Recycle-face” and “Not Recycle-face”.
We switch between these two motives to create a very comical effect that in a clear and emotional way shows how much better you feel when you go and recycle your drinks. Because you’re saving the world! Well, kind of.